Personalizing the B2B Buying Journey with Adobe
With Adobe Analytics and Adobe Target
79% of consumers are only likely to engage with an offer if it has been personalized to reflect previous interactions.
41% of consumers switched companies due to poor personalization
Download the White Paper to Uplevel B2B Personalization
As more and more of buyers’ day-to-day transitions online, expectations continue to shift rapidly. Experiences that were once impossible to deliver are now table stakes thanks to ever-improving technology like Adobe Analytics and Adobe Target. From complex B2B buying capabilities to individualized product recommendations, your business needs to keep up with expectations as they shift. Those who don’t, can expect to see a negative impact on their bottom line: 88% of buyers said they’d defect from a supplier whose digital channel couldn’t keep up.
One of the biggest shifts in B2B purchasing expectations has been the demand for personalized experiences when interacting with a digital brand. Personalization provides each consumer with a more relevant and targeted user experience. As rapidly-evolving technology drives customer expectations higher and higher, it’s imperative that brands deliver personalized experiences at every step in the customer lifecycle. But how can B2B brands successfully deliver personalized omnichannel experiences to every one of their customers?
Table of Contents:
- What is Personalization?
- Funneling B2B Buyer Data
- Why Personalize B2B Buying?
- Defining Business Objectives
- Building Digital Intelligence
- Developing your Personalization Road Map
- Case Studies and Real-World Results
