Strategic branding for outdoors and sporting goods stores has become increasingly complex. Not only do retailers need to differentiate their products, their brand narratives must compel prospective customers to purchase whether they’re online or in a brick and mortar store. In 2020, outdoors and sporting goods brands will rely on effective digital strategy and integrated marketing to engage and retain customers. To capture revenue, retailers must:
- Align products to relevant social and environmental causes
- Drive, or participate in, conversations across an increasingly fragmented digital ecosystem
- Establish and communicate brand positions that resonate with buyers and encourage repeat purchases
