Wintrust

EXPERIENCE & CAMPAIGN MANAGEMENT

UNIFIED SOLUTION FOR CROSS-BRAND FUNCTIONALITY

ENABLED DATA TRACKING STORAGE

INCREASED ACCESS TO CUSTOMER DATA

CONSISTENT CUSTOMER EXPERIENCE

WINTRUST

Wintrust Financial is a financial holding company offering community and commercial banking, wealth management, and mortgage services. Being a national bank brand name representing smaller community banks, Wintrust needed a way to manage their global brand while providing a consistent banking experience for their customers regardless of which community bank they used. Wintrust wanted to connect the digital experience across all of their brands, track marketing efforts and customer activity.

THE CHALLENGE

After integrating Adobe Analytics, Adobe Engagement Manager and Adobe Campaign, Avionos launched Wintrust.com. Avionos simultaneously ran the three products in parallel tracks following a minimal viable product (MVP) approach to help Wintrust get to market quickly and see results faster from both the consumer and enterprise markets. Through Adobe Campaign, marketers were able to identify and connect to consumers through optimized email campaigns, creating top-of-the-funnel lead generation and eventual revenue success.

THE sOLUTION

Wintrust Financial and their sub-brands are now all operating on AEM, Campaign and Analytics, connecting all brands and their experiences to create a consistent experience for customers.

THE TECHNOLOGY

  • Adobe Experience Manager
  • Adobe Campaigns
  • Adobe Analytics
  • Adobe Target

AVIONOS AND ADOBE: CREATING SUPERIOR CUSTOMER EXPERIENCES

Looking for Adobe Expertise? Get in Touch.

MARY SCHNEEBERGER

MARKETING PRACTICE LEAD

CERTIFIED ADOBE EXPERT

DAVE BECKER

ADOBE ALLIANCES DIRECTOR

PARTNER DIRECTOR

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