TRANSFORM CUSTOMER EXPERIENCE
Westlake Chemical, an international manufacturer and supplier of petrochemicals and building products, is in the middle of a digital transformation and is focused on better self-service for its Compounds customers. With a goal of establishing a leadership position in digital experiences, Westlake directed its focus to delivering excellent self-service and commerce capabilities. They also needed to update their public website and product merchandising capabilities.
SOLUTION
Avionos team members were able to design digital experiences with B2B Commerce at the core of Westlake’s customer self-service, public product catalogs, and commerce. Avionos’ experience building complex solutions with Salesforce, coupled with our 5 Star Experience Model for Commerce, was the answer to Westlake’s digital experience dilemma.
Results
Avionos’ B2B Commerce implementation created a digital experience that accommodates customers’ numerous online objectives, including product and service discovery; custom pricing requests; online ordering; document access; and post-purchase self-service and status updates. The solution integrated the digital experience with existing sales and service business processes to maintain and improve team alignment.
TECHNOLOGY
Salesforce B2B Commerce