Welbilt, leading provider of Commercial Foodservice Kitchen Equipment, was operating on a highly customized version of Salesforce CRM. A clunky user experience, inconsistent site maintenance and infrequent feature enhancement releases led to low user adoption and little value realization for Welbilt sales representatives. All of this made it tough for Welbilt to take advantage of the standard workflows, processes and periodic updates offered by Salesforce.
BOOSTING OPERATIONAL EFFICIENCIES
SOLUTION
Welbilt adopted Salesforce Sales Cloud as their customer engagement platform, supporting CRM and sales initiatives. As a Salesforce partner, Avionos was able to recommend new approaches to using Salesforce so that the sales rep experience was more user friendly, supporting sales activity rather than being burdensome. The goal of the implementation was to eliminate the clunky custom technical functions that caused friction for the sales team, while also creating a long-term foundation for success on the platform.
RESULTS
Avionos removed the custom frameworks and replaced them with more effective tried and true Salesforce functionality to drive user adoption.
TECHNOLOGY
Salesforce Sales Cloud