Stepan

IMPROVING THE CUSTOMER JOURNEY

IMPROVED CUSTOMER EXPERIENCE

ENHANCED CONTENT

IMPLEMENTED GEOGRAPHIC PERSONALIZATION

ESTABLISHED ENTERPRISE ANALYTICS

STEPAN

Stepan, one of the largest surfactant manufacturers in the world, needed a better way to manage their website to help customer’s identify their unique challenges and capture opportunities.

THE CHALLENGE

The company has a wide range of product offerings, from foaming agents in shampoo to emulsifiers for agricultural insecticides, and wanted to build their eCommerce capabilities while creating a positive digital journey for customers.

THE sOLUTION

Stepan partnered with Avionos to implement Adobe Experience Manager, Analytics and Target, producing a modern user experience including enterprise analytics and personalization capabilities. The new platform enabled Stepan’s marketing team to make content enhancements and implement geographic personalization without development support. Stepan and Avionos are continuing to scale the foundational experience with Adobe to additional properties focusing on data-driven optimization.

THE TECHNOLOGY

  • Adobe Experience Manager
  • Adobe Analytics
  • Adobe Target
1 %
decrease in bounce rate
1 %
increase in product search
1 %
increase in order requests

Throughout our journey with Avionos, we have learned to grab feedback from sales, businesses, and from the people who enage with the content themselves. These various pieces of content can apply to multiple user groups so it makes it easier to map out your strategy.

JORINA FONTELERA

-

STEPAN

AVIONOS AND ADOBE: CREATING SUPERIOR CUSTOMER EXPERIENCES

Looking for Adobe Expertise? Get in Touch.

MARY SCHNEEBERGER

MARKETING PRACTICE LEAD

CERTIFIED ADOBE EXPERT

DAVE BECKER

ADOBE ALLIANCES DIRECTOR

PARTNER DIRECTOR

Scroll to Top