IMPROVING THE CUSTOMER JOURNEY
STEPAN
Stepan, one of the largest surfactant manufacturers in the world, needed a better way to manage their website to help customer’s identify their unique challenges and capture opportunities.
THE CHALLENGE
The company has a wide range of product offerings, from foaming agents in shampoo to emulsifiers for agricultural insecticides, and wanted to build their eCommerce capabilities while creating a positive digital journey for customers.
THE sOLUTION
Stepan partnered with Avionos to implement Adobe Experience Manager, Analytics and Target, producing a modern user experience including enterprise analytics and personalization capabilities. The new platform enabled Stepan’s marketing team to make content enhancements and implement geographic personalization without development support. Stepan and Avionos are continuing to scale the foundational experience with Adobe to additional properties focusing on data-driven optimization.
THE TECHNOLOGY
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Adobe Experience Manager
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Adobe Analytics
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Adobe Target
Throughout our journey with Avionos, we have learned to grab feedback from sales, businesses, and from the people who enage with the content themselves. These various pieces of content can apply to multiple user groups so it makes it easier to map out your strategy.
