TRANSFORM CUSTOMER EXPERIENCE
Stepan, one of the largest surfactant manufacturers in the world, needed a better way to manage their website. The company has a wide range of product offerings and wanted to build their eCommerce capabilities while creating a positive digital journey for customers.
Avionos worked with Stepan and their customers to reimagine the web experience, updating the customer experience of searching for products, finding technical information and requesting chemical samples. Stepan also worked to streamline internal processes to maintain product information and build a foundation to enable increased personalization. Then, the teams worked with Launch Foundation Services (LFS), Adobe Experience Manager (AEM), Adobe Analytics and Adobe Target to stand up the tools for enablement.
Adobe Experience Manager, Adobe Analytics, Adobe Target