Rotary

IMPROVED DATA ANALYTICS

14% DECREASE IN BOUNCE RATE

IMPLEMENTED ADVANCED ANALYTICS

ADDED PERSONALIZATION

ESTABLISHED CONSISTENT TAGGING AND TRACKING

ROTARY

Rotary International, who’s goal is to promote humanitarian services and peace worldwide, was using Adobe Analytics and Dynamic Tag Management (DTM) for their reporting and analytics solution.

THE CHALLENGE

With DTM approaching sunset, Rotary was seeking to migrate existing tags to Adobe Launch and mature their current reporting and analytics solution to gain a deeper understanding of customer behavior. 

 

THE sOLUTION

To build for Rotary’s future state analytics vision, Avionos performed a current state assessment to benchmark performance and create a roadmap to enable advanced analytics and personalization capabilities. Avionos upgraded Rotary’s tagging solution from DTM to Launch and implemented advanced tagging across all 8 site domains for consistent tracking. These analytics optimizations are laying the foundation for improved targeting of personalized experiences and increased insights for donations.

THE TECHNOLOGY

  • Adobe Analytics
  • Adobe Launch
1 %
decrease in page load time
1 %
increase in donations
1 %
increase in grants

AVIONOS AND ADOBE: CREATING SUPERIOR CUSTOMER EXPERIENCES

Looking for Adobe Expertise? Get in Touch.

MARY SCHNEEBERGER

MARKETING PRACTICE LEAD

CERTIFIED ADOBE EXPERT

DAVE BECKER

ADOBE ALLIANCES DIRECTOR

PARTNER DIRECTOR

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