Plantronics

DIGITAL STRATEGY & VENDOR SELECTION

CREATED A STRATEGIC ROADMAP

INCREASED CROSS TEAM EFFICIENCY

DROVE GLOBAL EXPERIENCES

IMPLEMENTED ADOBE TECHNOLOGY

PLANTRONICS

Plantronics is a world-leading headset manufacturer and designer. As the company grew, they realized there was a lack of process, governance, and technological alignment between the IT and Digital Marketing teams.

THE CHALLENGE

Plantronics was using more than 30 different tools and platforms to drive content systems and the team was in desperate need to simplify in order to drive a new global experience.

THE sOLUTION

As a result, Plantronics gained a vital business roadmap and had selected a new CMS platform. Armed with these resources, the team was able to justify a multi-million dollar investment and gain executive buy in.

THE TECHNOLOGY

  • Adobe

AVIONOS AND ADOBE: CREATING SUPERIOR CUSTOMER EXPERIENCES

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MARY SCHNEEBERGER

MARKETING PRACTICE LEAD

CERTIFIED ADOBE EXPERT

DAVE BECKER

ADOBE ALLIANCES DIRECTOR

PARTNER DIRECTOR

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