Plantronics
DIGITAL STRATEGY & VENDOR SELECTION
PLANTRONICS
Plantronics is a world-leading headset manufacturer and designer. As the company grew, they realized there was a lack of process, governance, and technological alignment between the IT and Digital Marketing teams.
THE CHALLENGE
Plantronics was using more than 30 different tools and platforms to drive content systems and the team was in desperate need to simplify in order to drive a new global experience.
THE sOLUTION
As a result, Plantronics gained a vital business roadmap and had selected a new CMS platform. Armed with these resources, the team was able to justify a multi-million dollar investment and gain executive buy in.
THE TECHNOLOGY
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Adobe
