ECOMMERCE & CUSTOMER PORTAL

Nexeo Solutions, a global leader in chemical and plastics distribution, was struggling to automate a complex customer onboarding process. Their old process did not allow customers to self-service which resulted in limited visibility for large customers. At the same time, Nexeo was launching a branch for a smaller business of 3D printing supplies and needed an online commerce platform. Nexeo needed to launch marketing campaigns to re-engage dormant customers and drive new customer acquisition in conjunction with their eCommerce capability development.

SOLUTION

Nexeo engaged with Avionos because of our rapid innovation approach and accelerated launch timeline, which were instrumental in getting the Nexeo’s two storefronts to market quickly. Nexeo selected CloudCraze to power their commerce experience and customer portal. Avionos led the site design, user experience and technology delivery to give Nexeo a one-stop shop for customers.

To launch Nexeo’s marketing campaigns, Avionos conducted on-site training workshops for Nexeo technical and business teams on Marketing Cloud, the Salesforce integration, campaign builds, and Journey Builder.

Results

Avionos delivered two new storefronts for Nexeo’s North American retail and business customers in just four months. MyNexeo provides a one-stop shop for Nexeo Solutions’ customers to get rich product data, place orders, retrieve material documentation, track their deliveries and manage invoices all within one digital experience. Nexeo 3D is a robust digital storefront that allows retail businesses to browse and purchase the company’s full line of premium 3D printing filaments for fused filament fabrication (FFF) technology. With support from Avionos and CloudCraze’s technology, the site uniquely showcases Nexeo Solutions’ market-leading 3D materials and makes it simple for customers to explore, compare and understand the full range of filament products.

Nexeo’s re-engagement marketing campaign resulted in a 91% email delivery rate across 30,000 dormant customers. First email wave open rates averaged 9.5%, and the campaign generated over 80 MQLs over the course of the pilot.

TECHNOLOGY

Salesforce B2B Commerce (previously CloudCraze), Salesforce Marketing Cloud

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