Kellogg's

ECOMMERCE & BEAR NAKED CUSTOM ROLLOUT

CREATED 15K FLAVOR PROFILES

INCREASED ACCESS TO CONSUMER INFORMATION

CUSTOMIZABLE FLAVOR EXPERIENCES

SALESFORCE ENABLED

KELLOGG'S

Bear Naked, a subsidiary of the Kellogg Company, creates unique blends of granola.

THE CHALLENGE

The company wanted to create a direct-to-consumer eCommerce platform that would not compete against its channel partners. Bear Naked was also looking for a solution that would allow their consumers to create their own custom-blend granola, all while operating off of their existing Salesforce environment.

THE sOLUTION

As a result, more than 15,000 flavor profiles were created. Bear Naked now has access to detailed customer information that helps them with current and future business decisions. Additionally, Avionos helped them launch a new channel on Amazon.

THE TECHNOLOGY

  • Salesforce Sales Cloud
  • Salesforce B2B Commerce
  • IBM Chief Watson

AVIONOS AND SALESFORCE: COMMERCE THAT DRIVES REVENUE

Looking for Salesforce Expertise? Get in Touch.

JOE HAROUNI

COMMERCE PRACTICE LEAD

SALESFORCE STRATEGY EXPERT

NATHAN KRYSCYNSKI

SALESFORCE ALLIANCES DIRECTOR

PARTNER DIRECTOR

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