Bear Naked, a subsidiary of the Kellogg Company, creates unique blends of granola. The company wanted to create a direct-to-consumer eCommerce platform that would not compete against its channel partners. Bear Naked was also looking for a solution that would allow their consumers to create their own custom-blend granola, all while operating off of their existing Salesforce environment.
ECOMMERCE AND BEAR NAKED CUSTOM ROLLOUT
SOLUTION
Avionos implemented CloudCraze which ran natively off of Bear Naked’s existing Salesforce CRM. The solution was also integrated with IBM Chef Watson to help guide customers as they created unique ingredient combinations for their custom-blend granola. Avionos launched the customer-facing storefront in less than four months.
RESULTS
As a result, more than 15,000 flavor profiles were created. Bear Naked now has access to detailed customer information that helps them with current and future business decisions. Additionally, Avionos helped them launch a new channel on Amazon and Bear Naked Custom was recently released on Walmart.com.
TECHNOLOGY
Salesforce B2B Commerce (previously CloudCraze)