Kellogg's
ECOMMERCE & BEAR NAKED CUSTOM ROLLOUT
KELLOGG'S
Bear Naked, a subsidiary of the Kellogg Company, creates unique blends of granola.
THE CHALLENGE
The company wanted to create a direct-to-consumer eCommerce platform that would not compete against its channel partners. Bear Naked was also looking for a solution that would allow their consumers to create their own custom-blend granola, all while operating off of their existing Salesforce environment.
THE sOLUTION
As a result, more than 15,000 flavor profiles were created. Bear Naked now has access to detailed customer information that helps them with current and future business decisions. Additionally, Avionos helped them launch a new channel on Amazon.
THE TECHNOLOGY
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Salesforce Sales Cloud
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Salesforce B2B Commerce
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IBM Chief Watson
