Bear Naked, a subsidiary of the Kellogg Company, creates unique blends of granola.
The company wanted to create a direct-to-consumer eCommerce platform that would not compete against its channel partners. Bear Naked was also looking for a solution that would allow their consumers to create their own custom-blend granola, all while operating off of their existing Salesforce environment.
As a result, more than 15,000 flavor profiles were created. Bear Naked now has access to detailed customer information that helps them with current and future business decisions. Additionally, Avionos helped them launch a new channel on Amazon.