Heineken USA, with 19 majority-owned breweries and 8 joint owned breweries, needed a more efficient way to sell their portfolio of products to their approximately 700 distributors across the US. Heineken’s previous portal was built on outdated technology and did not support the future capabilities that Heineken’s customers demanded.
Avionos determined that Salesforce Service Cloud and Salesforce B2B Commerce would best support the demands of the customers, updating the digital platform for product sales. Within weeks, Heineken had a fully functional MVP for all their sales to distributors in the United States and could focus on improving customer service and distributor engagement.
After launch Heineken experienced increased sales efficiency and improved customer service.