DIGITAL MARKETING WITH DYNAMIC FEATURES
Garmin brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. The wearable tech company was in need of a better approach to its Adobe Experience Manager Assets (DAM) architecture as well as more effective Adobe Campaign workflows. The Garmin team was also looking for recommendations on data sovereignty issues and marketing best practices to help reach their customers in China.
SOLUTION
Garmin selected Avionos based on the organization’s ongoing partnership with Adobe and its extensive experience successfully implementing and driving campaign strategies with Adobe Marketing Cloud. The team conducted onsite and offsite discovery sessions, researching the infrastructure of Garmin’s campaign approach.
Results
Avionos discovered that Garmin was not using any dynamic features. Armed with Avionos’ findings and recommendations, Garmin implemented a new AEM author instance to help handle assets, and they reduced their Adobe licensing spend, saving over $100,000 in unleveraged or duplicate licenses. Avionos also provided digital marketing expertise that helped Garmin pursue a differentiated marketing strategy in China around social media and in-app messaging.
