A bank with ideas, First Midwest Bank, wanted to introduce Salesforce Marketing Cloud to their expanding commercial lending group with a pilot marketing campaign to show an efficient way to incorporate marketing automation, gain early adoption on Salesforce from the sales team and provide easy opt-ins for future campaigns.
CONNECT WITH CUSTOMERS THROUGH MARKETING CLOUD
SOLUTION
Avionos implemented Salesforce Sales Cloud and Salesforce Marketing Cloud to enable personalized campaigns across First Midwest Bank’s customer base. After just 8 weeks, the test campaign launched with seamless data integrations making it easy for the sales team to opt in to future campaigns in Sales Cloud.
RESULTS
The initial campaign results included:
- 41% open rate for customers
- 21% open rate for prospects
- 9% click through rate for customers
- 21% click through rate for prospects
TECHNOLOGY
Salesforce Sales Cloud, Salesforce Marketing Cloud