Avionos, LLCAvionos, LLCAvionos, LLCAvionos, LLC
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Culligan logo

MARKETING TRANSFORMATION

When Culligan – the world leader in residential, office, commercial and industrial water treatment – decided to dip its toes into marketing automation, the company knew it wanted to begin overall marketing transformation quickly and without a massive tech investment. So we started with tactics designed to make an immediate, cost-effective impact to enable Culligan to see results quickly.

SOLUTION

Culligan enlisted the help of Avionos to implement MailChimp and conduct a campaign pilot. Starting from the ground up, we devised a right-size targeting and campaign strategy in just 2 weeks, giving Culligan a fast route to key measurement and reporting backed by nimble segmentation/personalization strategies and easy-to-manage templates.

RESULTS

As a result, the initial campaign achieved:

  • 90% delivery rate
  • 24.6% open rate
  • 2.6% conversion rate

The successful implementation, training, and campaign pilot set the foundation for marketing automation and campaign operations for Culligan to prove the value of digital marketing campaign operations with a minimal investment.

TECHNOLOGY

MailChimp

We partner with some of the world’s leading technology providers. Find out how we can transform your customers' experiences.

GET STARTED
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  • What We Do
    • About Avionos
    • Strategy
    • Experience Management
    • Integrated Marketing
    • UI UX Design
    • Commerce
      • Avionos Quick Start for Salesforce B2B Commerce
      • Avionos Rapid Deployment Offerings for Magento Commerce
    • Sales and Service Enablement
    • Avionos Operate Managed Support Services
  • Our Work
    • Industries
      • B2B
      • Consumer Packaged Goods
      • Financial Services
      • Retail
    • Case Studies
  • Perspectives
    • Resources
    • Blog
    • Media Mentions
    • Press Releases
  • Technology
    • Adobe Gold Partner
      • Digital Asset Management Accelerator for Adobe
      • Avionos Atlas Adobe Accelerator
    • Salesforce Silver Partner
      • Salesforce Silver Partners: Digital 360
    • CPQ
    • Mulesoft
    • Full Tech Stack
  • Join Us
    • Meet The Team
    • Careers
    • Avionos University
  • Contact
Avionos, LLC
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