STREAMLINED INSIGHT
BRUNSWICK
Brunswick, a market leader in the marine industry, was starting their digital transformation across their boat brand sites with AEM, Analytics and Target, and was seeking to improve web analytics and connect disparate marketing data systems.
THE CHALLENGE
The Brunswick team partnered with Avionos for our expertise across measurement, analytics and personalization to develop insights on site performance across brands.
THE sOLUTION
Avionos developed an enterprise SEO, measurement and KPI strategy for Brunswick to align stakeholders across multiple brands and business units on the definition of success and content strategy. Once gaining alignment on the strategy, Avionos implemented Adobe Analytics and Adobe Target via Launch to provide consistent data, reporting and testing capabilities. This implementation provided the foundation for closed-loop reporting and personalization.
THE TECHNOLOGY
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Adobe Experience Manager
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Adobe Analytics
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Adobe Launch
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Adobe Target
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Salesforce Sales Cloud
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Salesforce Sales Pardot
We have some really strong partnerships wtih adobe from an engineering standpoint, with Avionos from an experience standpoint, and obviously the foundational technology is world-class. This is an area where we placed a bet on Avionos, and it was the right bet.
