DIRECT TO CONSUMER ECOMMERCE STRATEGY
Brunswick, a market leader in the marine industry, was looking to potentially dive into the untapped space of direct-to-consumer boat sales. Having no close comparison and little experience in eCommerce, the Brunswick team partnered with Avionos for our expertise across eCommerce and digital strategy to help create a business case for ROI and model potential roadmap options.
SOLUTION
Realizing the opportunity to be a market leader in direct to consumer eCommerce boat sales, Brunswick selected Avionos as its strategic partner to model a business case with some base products to be sold on an ecommerce site. Avionos modeled numbers for the channel shift and created a prioritized set of initiatives for a roadmap to realize the potential of the online solution.
Results
Avionos created an actionable plan that mapped back to the vision and KPIs set forth in the business case. This enabled Brunswick to begin resourcing and planning to implement the ecommerce solution and set the company apart in the boating industry.