DRIVE CUSTOMER ENGAGEMENT
AMERICAN MEDICAL ASSOCIATION
The American Medical Association (AMA), the largest association of physicians in the United States, was struggling to re-platform its website. Prior, they were using a legacy software solution as their main content management platform, which was outdated and did not have user-friendly, high quality capabilities. This resulted in a struggle to produce and deliver relevant information and messages to their members in a timely manner.
THE CHALLENGE
Avionos launched their current site – ama-assn.org. By using an Acquia content platform, Avionos tailored the implementation to fit AMA’s key goals and objectives, while also allowing for easy content management for future updates.
THE sOLUTION
AMA have also been able to significantly reduce their cost of infrastructure while simultaneously benefiting from a state of the art CMS. By doing so, AMA has now been able to reach their members and target audiences with timely, relevant content that their visitors care about.
THE TECHNOLOGY
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Acquia Drupal
