Garmin

DIGITAL MARKETING WITH DYNAMIC FEATURES

SAVED $100K IN LICENSING FEES

PROVIDED DIGITAL STRATEGY GUIDANCE

CREATED A BETTER ASSET MANAGEMENT SYSTEM

ADOBE ENABLED

GARMIN

Garmin brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. The wearable tech company was in need of a better approach to its Adobe Experience Manager Assets (DAM) architecture as well as more effective Adobe Campaign workflows. The Garmin team was also looking for recommendations on data sovereignty issues and best marketing practices to help reach their customers in China.

THE CHALLENGE

Garmin selected Avionos based on the organization’s ongoing partnership with Adobe and its extensive experience successfully implementing and driving campaign strategies with Adobe Marketing Cloud. The team conducted onsite and offsite discovery sessions, researching the infrastructure of Garmin’s campaign approach.

THE sOLUTION

Avionos discovered that Garmin was not using any dynamic features. Armed with Avionos’ findings and recommendations, Garmin implemented a new AEM author instance to help handle assets, and they reduced their Adobe licensing spend, saving over $100,000 in unleveraged or duplicate licenses. Avionos also provided digital marketing expertise that helped Garmin pursue a differentiated marketing strategy in China around social media and in-app messaging.

THE TECHNOLOGY

  • Adobe Experience Manager Assets
  • Adobe Digital Asset Manager

AVIONOS AND ADOBE: CREATING SUPERIOR CUSTOMER EXPERIENCES

Looking for Adobe Expertise? Get in Touch.

MARY SCHNEEBERGER

MARKETING PRACTICE LEAD

CERTIFIED ADOBE EXPERT

DAVE BECKER

ADOBE ALLIANCES DIRECTOR

PARTNER DIRECTOR

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