MARKETING TRANSFORMATION When Culligan – the world leader in residential, office, commercial and industrial water treatment – decided to dip its toes into marketing automation, the company knew it wanted to begin overall marketing transformation quickly and without a massive tech investment. So we started with tactics designed to make an immediate, cost-effective impact to …

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DRIVE CUSTOMER ENGAGEMENT Crestron Electronics, the provider of hardware and software used to control and automate numerous types of technological systems, wanted to create a digital experience that allows customers to satisfy their broad set of objectives online through the power of the Salesforce B2B Commerce platform. Crestron needed this new eCommerce system to seamlessly …

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STRATEGIC ROADMAPPING KEMET Electronics Corporation, a leading global supplier of electronic components, was seeking a strategic partner to lead and execute an assessment of current-state digital capabilities and provide a strategic roadmap for investing to improve their digital capabilities and customer experience. They needed to build out platform capabilities to support a hybrid approach of …

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