What B2B Buyers Want: Build Buyer Confidence in 2021

What B2B Buyers Want: Build Buyer Confidence in 2021

Live Webinar: Turning B2B Salespeople into Strategic Advisors December 8, 9AM PT/12PM ET

The role of B2B salespeople as strategic advisors remains crucial, even as more transactions move online. B2B buyers no longer need as much assistance in completing transactions. Instead, more and more are searching for B2B salespeople to guide them through complex decisionmaking and strategic planning. In this session, learn how a combination of eCommerce and expertise create the perfect B2B Buyer’s formula and why 92% of B2B buyers say salespeople help them weather market uncertainty.

Key Takeaways from the 2020 B2B Buyer Report

  • The role of B2B salespeople remains crucial.

Nearly all B2B buyers (94%) say salespeople generally improve their experience when making purchases.

  • Seamless eCommerce is non-negotiable for BB buyers.

Eighty-eight percent of buyers would turn to a competitor if a current supplier’s digital channel could not keep up with their needs.

  • Buyers don’t get all the information they need online.

On eCommerce sites, over half of B2B buyers report a lack of product information (52%) and difficulty comparing products and pricing (57%).

  • Salespeople provide stability during economic uncertainty.

Although 81% of B2B buyers are worried about a recession in 2020, 92% say salespeople will help them weather a downturn.

Meet Our Speaker

Loren Kaneshige is a creative executive with a consistent track record of delivering results through a collaborative approach. He has extensive experience driving strategies and designing and implementing solutions that drive engagement through the customer life-cycle in several industries including Communications, Media, Technology, Manufacturing, and Retail. Loren is a Salesforce Certified Administrator.

Connect with Loren on LinkedIn.

About Avionos
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for our clients. Our collaborative and iterative approach drives immediate results, unlocking new revenue, transforming customer experiences, and driving customer engagement.
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