What B2B Buyers Want: Build Buyer Confidence in 2021
What B2B Buyers Want: Build Buyer Confidence in 2021
Live Webinar: Turning B2B Salespeople into Strategic Advisors December 8, 9AM PT/12PM ET
Key Takeaways from the 2020 B2B Buyer Report
- The role of B2B salespeople remains crucial.
Nearly all B2B buyers (94%) say salespeople generally improve their experience when making purchases.
- Seamless eCommerce is non-negotiable for BB buyers.
Eighty-eight percent of buyers would turn to a competitor if a current supplier’s digital channel could not keep up with their needs.
- Buyers don’t get all the information they need online.
On eCommerce sites, over half of B2B buyers report a lack of product information (52%) and difficulty comparing products and pricing (57%).
- Salespeople provide stability during economic uncertainty.
Although 81% of B2B buyers are worried about a recession in 2020, 92% say salespeople will help them weather a downturn.
Meet Our Speaker
Loren Kaneshige is a creative executive with a consistent track record of delivering results through a collaborative approach. He has extensive experience driving strategies and designing and implementing solutions that drive engagement through the customer life-cycle in several industries including Communications, Media, Technology, Manufacturing, and Retail. Loren is a Salesforce Certified Administrator.
Connect with Loren on LinkedIn.
