Avionos 5 Star Experience for Commerce
Simple | Available | Flexible | Measurable | Personable
Rising players like Amazon Business and Google challenge the status quo for B2B eCommerce experiences, and suppliers’ dominance is in question. Today, suppliers are still the first touchpoint for B2B buyers, but standards for digital interactions with B2B eCommerce continue to rise, particularly with younger generations of buyers who are quickly gaining purchasing influence. Success now hinges on how well you use your digital capabilities to anticipate changing customer needs and offer relevant, innovative experiences.
In response to these evolving B2B buyer demands, Avionos developed the 5 Star Experience Model for Commerce. Like our previous model for consistent, mature experience management capabilities, the Model for Commerce provides a benchmark for your team to measure the maturity of its commerce capabilities.
Is your product data easy to consume?
Can your customer place an order anywhere they interact with the business?
Can your customer use any device they choose to purchase and view account information?
Can they see where customers are stopping in their transactional process?
Can they configure products to their specifications?
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, Sysco, and Ulta Beauty. Our iterative approach quickly unlocks new revenue, transforms customer experiences, and drives customer engagement. We’re ranked on Crain’s 2018 and 2019 Best Place to Work. Learn more here.