Merchants are under constant pressure to manage budget and headcount, while sustaining growth and enhancing differentiation and customer loyalty. Meanwhile, the impact of technology has created higher shopper expectations. Customers not only demand the best deals, they want seamlessly mobile, socially integrated offerings.

Growing merchants feel the impact of this trend. They understand that meeting these customer needs, no matter how demanding, is instrumental to outgrowing the competition. It may seem daunting, but merchants who see these challenges as opportunities are transforming into innovative, customer-first organizations that offer value across all touch points.

The commerce experts at Magento understand these challenges. With a finger on the pulse of modern retail, we have whittled down what can seem like an overwhelming torrent of changes, expectations, and trends into fundamentals that can help businesses compete in any environment. This asset highlights the considerations you’ll need to position your business to compete.