Cutting Through the Noise

This year’s surge in online shopping has spurred a parallel spike in online advertising as brands work to reach shoppers who are staying home. As the pandemic drags on, however, consumers are getting tired of digital screens and the ads, emails and other brand messages they display. More than three- quarters (78%) of shoppers have felt overwhelmed by more frequent digital communications from brands since March 2020.

To ensure strong sales in the new year, both major retailers and small, local businesses must cut through the digital noise to build emotional connections with shoppers and boost sales. To learn how, Avionos surveyed 750 consumers in October 2020. Our findings show that shoppers connect to brands with shared values that tap into their sense of community — but convenience remains a key factor in where they shop.