Since its inception, digital commerce has been about making it easier for your customers to purchase something from you. Whether you were a business-to-business organization or consumer-focused, your first step towards digital commerce was to use technology to make it easier for your customers to place an order. As your customers’ wants and needs have evolved, so has the technology they use to interact with and purchase from you.
As consumer expectations grow in both B2B and B2C purchasing, technological capabilities need to adapt to continue to deliver 5-star experiences. Enter Headless Commerce.