Adobe DTM to Adobe Launch
Adobe DTM to Adobe Launch
Migrate from Adobe Dynamic Tag Manager to Adobe Launch or risk losing years of data.
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This webinar occurred on December 30, 2019. To view a recording, complete the form.
Webinar Details
Adobe Dynamic Tag Manager has already begun to sunset, and Adobe Launch is gathering momentum. Launch is the next-generation tag management system that unifies marketing ecosystems. The Adobe Launch Tag Management System centralizes, extends, and unifies disparate technologies so that your business can deliver standout digital experiences.
While the official sunset date for Adobe DTM is in early 2021, all DTM data becomes read-only in October 2020 — which means users won’t be able to edit or update rules, and risk losing valuable legacy data as a result. Moving quickly and strategically is key. But moving to Launch isn’t always as simple as hitting the “Migrate” button. In this webinar, Integrated Marketing Practice Lead Mary Koberstein outlines how to think strategically about migration, improve the quality of data management and governance, and the risks incurred by delaying until DTM officially sunsets in 2020.
Download the recording to learn:
- The risks of migrating after October 2020
- The three-phase process to migrate from DTM to Launch effectively
- Post-migration best practices
- Key differences between DTM and Launch
- How to leverage your data to drive digital intelligence
Meet the Speaker
Mary Koberstein leads the Integrated Marketing practice at Avionos. She has extensive experience collaborating with clients and is qualified across several digital channels and industries. Her recent projects include work on digital governance strategy, marketing automation strategy, and digital transformation. Connect with Mary on LinkedIn.
