A disjointed brand experience can seriously impact revenue and customer retention — in fact, 88% of B2B buyers said they would turn to a competitor if a supplier’s digital channel can’t keep up with a customer. Suppliers with poor eCommerce offerings leave money on the table.
The good news? Creating superior customer experiences pays off. Intentional experience management — including website, content creation, service, or commerce — enables your teams to seamlessly orchestrate technology internally, while providing a five-star customer experience for your audience.