CONSUMER PACKAGED GOODS

PLAN YOUR DISRUPTION

CPG companies face unprecedented disruption. Ever-changing digital capabilities in supply chain & production and competition from constant newcomers all require faster innovation. Every interaction, engagement, purchase, or cart abandoned tells you what your customer wants. We help you translate it.

CUSTOMER EXPECTATIONS

Increased customer experience expectations across a complex customer journey.

MARKET CONSOLIDATION

Consolidation of traditional market participants and fragmentation from new market entrants

DATA MANAGEMENT

De-siloing customer data and insights to develop digital intelligence and make strategic business decisions

CUSTOMER RELATIONSHIPS

Creating end-to-end customer relationships vs. a transactional-only connection

BUSINESS OUTCOMES

PERSONALIZE EXPERIENCES TO MEET CUSTOMER NEEDS.

Consumers expect brands to deliver personalized experiences across all of their channels — and 73% stated that they are likely to avoid companies after a single negative experience. With so many brands to choose from, consumers don’t hesitate to move on. CPG incumbents face unique challenges, including:

Communicating social responsibility and sustainability
Establishing and maintaining a relationship with the end consumer
Producing relevant product recommendations to increase sales
Delivering self-service experiences like ordering, payment, and account management
Embracing digital maturity to keep up with customer demands

CONTACT A CONSULTANT

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CLIENT INSIGHTS

SYSCO LAUNCHES DESTINATION CUSTOMER PORTAL

Sysco wanted to evolve its MySysco customer portal from a launching pad to a holistic customer destination portal. They needed to create a streamlined, simple customer experience that was easy to use to drive global adoption.

CASE STUDY SUMMARY

With 90% of CPG B2B buyers stating they purchased more online for their business in the last year, it was imperative for Sysco to create a seamless digital portal for online ordering. Avionos created a customer portal for Sysco that, thanks to our iterative approach, evolved into a destination site for all users to access their Sysco account, order, and delivery information. Avionos has continued to partner with Sysco Marketing to promote awareness and encourage adoption.

Number of Registered Users

Customers Using Online Ordering Capability

VIEW CASE STUDY

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CUSTOMER-LED DISRUPTION

DRIVE STRATEGIC RESULTS

Strategic branding for CPG companies has become increasingly complex. They rely on effective digital strategy and integrated marketing to engage and retain customers, and sophisticated eCommerce capabilities to simplify purchasing. The good news? 87% of buyers would pay a higher price for a product or service if the supplier has an excellent eCommerce portal. To capture this additional revenue, CPG companies must:

Deliver purchasing options through low cost-to-serve digital channels
Effectively communicate product differentiation and product assortment
Attain a culture of rapid growth and innovation, underpinned by data, customer insights, and analytics
Create online portals with access to customer records, previous order history, and customer service support

CASE STUDY

WHY AVIONOS

How We Can Help

Creating a single sign on portal is a milestone, but it’s not an outcome. We help you create mature experience management methodology. Then we help you use it across touch points to optimize people, processes, and technology and create more memorable customer experiences.

Planning and Strategy: Gain alignment on your customer needs, business goals, and technology ecosystem
Technology Evaluation: Develop a well-orchestrated future-state technology vision
Execution and Implementation: Deliver the strategic vision in a controlled model with clear accountability and transparency
Operations and Optimization: Scale and evolve an organization’s capabilities to drive customer experiences
Managed Services: Launch quickly, update frequently, and scale as you grow your business without worrying about knowledge gaps or learning curves.

Avionos' leading experts have helped brands like Kellogg's, Culligan, and Sysco overhaul their people, process, and technology to create 5 Star Customer Experiences. Work with industry experts to achieve unexpected outcomes for your brand and your customers.

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