CONSUMER PACKAGED GOODS

PLAN YOUR DISRUPTION

Consumer packaged goods companies face unprecedented disruption. Constantly-evolving digital capabilities in supply chain and production and competition from constant newcomers all require faster innovation. Every interaction, engagement, purchase, or cart abandoned tells you what your customer wants. We help you translate it.

CUSTOMER EXPECTATIONS

Increased customer experience expectations across a complex customer journey

MARKET CONSOLIDATION

Consolidation of long-standing companies and competition from new market entrants

DATA MANAGEMENT

Integrating customer data and insights to make strategic business decisions

CUSTOMER RELATIONSHIPS

Building end-to-end loyal customer relationships vs. a transactional-only connection

BUSINESS OUTCOMES

PERSONALIZE EXPERIENCES TO MEET CUSTOMER NEEDS.

Consumers expect brands to deliver personalized experiences across all of their channels. and companies that personalized effectively see 75% increase in purchase orders. But with so many brands to choose from, consumers don’t hesitate to move on. CPG companies face unique challenges, including:

Communicating social responsibility and sustainability
Establishing and maintaining a relationship with the end consumer
Producing relevant product recommendations to increase sales
Delivering self-service options like ordering, payment, and account management
Embracing digital maturity to keep up with customer demands

CONTACT A CONSULTANT

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CLIENT INSIGHTS

SYSCO LAUNCHES DESTINATION CUSTOMER PORTAL

Sysco wanted to evolve its MySysco customer portal from a launching pad to a holistic customer destination portal. They needed to create a streamlined, simple customer experience that was easy to use to drive global adoption.

CASE STUDY SUMMARY

With 90% of CPG B2B buyers stating they purchased more online for their business in the last year, it was imperative for Sysco to create a seamless digital portal for online ordering. Avionos created a customer portal for Sysco that, thanks to our iterative approach, evolved into a destination site for all users to access their Sysco account, order, and delivery information. Avionos has continued to partner with Sysco Marketing to promote awareness and encourage adoption.

Number of Registered Users

Customers Using Online Ordering Capability

VIEW CASE STUDY

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CUSTOMER-LED DISRUPTION

DRIVE STRATEGIC RESULTS

Strategic branding for CPG companies has become increasingly complex. Companies rely on effective digital strategy and integrated marketing to engage and retain customers, and sophisticated eCommerce capabilities to simplify purchasing. The good news? 87% of buyers would pay a higher price for a product or service if the supplier had an excellent eCommerce portal. To capture this additional revenue, CPG companies must:

Deliver purchasing options through low cost-to-serve digital channels
Effectively communicate product information and options
Use customer analytics to innovate quickly and strategically
Create online portals with access to a 360 view of customer data and history

CASE STUDY

WHY AVIONOS

How We Can Help

Creating a single sign–on portal is a milestone, but it’s not an outcome. We help you develop mature experience management methodology. Then we help you use it across touch points to optimize people, processes, and technology. Create more memorable customer experiences and inspire customer loyalty.

Planning and Strategy: Better align to your customer needs, business goals, and technology ecosystem
Technology Evaluation:  Use your current technology to its highest potential, or identify a tech stack that better supports your goals
Execution and Implementation: Deliver the strategic vision in a controlled model with clear accountability and transparency
Operations and Optimization: Scale and evolve your organization’s capabilities to drive customer experiences
Managed Services: Launch quickly, update frequently, and scale as you grow your business without worrying about knowledge gaps or learning curves

Avionos' leading experts have helped brands like Kellogg's, Culligan, and Sysco overhaul their people, process, and technology to create 5 Star Customer Experiences. Work with industry experts to achieve unexpected outcomes for your brand and your customers.

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