Consumers expect brands to deliver personalized experiences across all of their channels. and companies that personalized effectively see 75% increase in purchase orders. But with so many brands to choose from, consumers don’t hesitate to move on. CPG companies face unique challenges, including:
- Communicating social responsibility and sustainability
- Establishing and maintaining a relationship with the end consumer
- Producing relevant product recommendations to increase sales
- Delivering self-service options like ordering, payment, and account management
- Embracing digital maturity to keep up with customer demands