Strategic branding for the chemicals industry has become increasingly complex. 70% of buyers reported they purchased more online for their business in the last year, and this number is set to grow as younger buyers gain purchasing power. Digital laggards leave money on the table now and in the future. To capture revenue, chemical manufacturers must:
- Define their digital maturity to determine areas of opportunity
- Develop a strategic roadmap that includes organizational readiness and change management
- Identify which technology best aligns with future-state goals, and implement and integrate effectively
- Understand their customers’ digital needs, including convenient ordering options, product content specificity, and always-accessible customer support