DIGITIZING THE CHEMICAL INDUSTRY

Fast-changing digital capabilities, increasing customer demands, and evolving B2B buying options all put pressure on chemicals industry incumbents. Every interaction, purchase, or cart abandoned tells you what your customers want. We help you translate it.

INDUSTRY INNOVATION

CHEMICAL MANUFACTURING BUSINESS CHALLENGES

CUSTOMER EXPECTATIONS

Overcoming industry-wide digital immaturity and keeping up with expectations external to the industry; staying ahead of expectations

REPOSITIONING

Re-framing roles from order takers to sales and service professionals; serving as strategic advisors to your current and new clients

PRODUCT INFORMATION

Presenting key product information effectively as a part of the commerce experience to empower buyers to make informed decisions

PRICING

Streamlining product and pricing management, including pricing fluctuation, surcharges, and regulatory considerations

EXPERIENCED CHEMICALS CONSULTANTS

DIGITAL INNOVATION FOR DRIVING REVENUE

Strategic branding for the chemicals industry has become increasingly complex. 70% of buyers reported they purchased more online for their business in the last year, and this number is set to grow as younger buyers gain purchasing power. Digital laggards leave money on the table now and in the future. To capture revenue, chemical manufacturers must:

Define their digital maturity to determine areas of opportunity
Develop a strategic roadmap that includes organizational readiness and change management
Identify which technology best aligns with future-state goals, and implement and integrate effectively
Understand their customers’ digital needs, including convenient ordering options, product content specificity, and always-accessible customer support

CASE STUDY

WHY AVIONOS

How We Can Help

Creating a brand book is a milestone, but it’s not an outcome. We help you create mature experience management methodology. Then we help you use it across touch points to optimize people, processes, and technology and create more memorable customer experiences.

Customer Experience: Understand how to best service your customer’s needs
Business Strategy: Align corporate strategy with proposed digital investments
Technology Evaluation: Develop a well-orchestrated future-state technology vision
Implementation: Deliver a successful solution rooted in KPIs
Managed Services: Launch quickly, update frequently, and scale as you grow your business without worrying about knowledge gaps or learning curves.

hexagon cut out of chemicals in a beaker

CLIENT INSIGHTS:

Nexeo Connects Sales and Marketing

Nexeo, a global leader in chemical and plastics distribution, had a three-year goal to double its customer base. In support of this goal, Nexeo sought to expand its digital marketing capabilities. After working with Avionos to implement Salesforce Marketing Cloud and optimize their existing Salesforce technology, they saw:

Increase in new MQLs

Open rates

Open rate for dormant customers

VIEW CASE STUDY

Avionos' leading experts have helped brands like Brenntag, Nexeo, and Westlake overhaul their people, process, and technology to create 5 Star Customer Experiences. Work with industry experts to achieve unexpected outcomes for your brand and your customers.

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