Category: Technology

The Forrester Wave™: B2B Commerce Suites, Q2 2020 – Monolithic is a Bad Word

The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singular …

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Avionos Launches New York Office After Nearly Tripling Workforce Over the Past Two Years

CHICAGO, May 3, 2018 – Avionos, a digital marketing and commerce solutions provider focused on connected customer engagement, plans to expand its Chicago workforce by an additional 50 percent in the coming year. This follows its nearly 300 percent growth over the past two years. As a part of its continued growth, the company will …

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What does the Salesforce Acquisition of CloudCraze Mean for B2B Customers?

When Salesforce acquired Demandware and launched Commerce Cloud in 2016, it was a statement on how integral digital commerce had become to the customer success platform. With Salesforce entering into a definitive agreement to acquire CloudCraze today, it is making a similar statement on the importance digital commerce will play in the success of B2B …

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To Minimize Risk, Take a Rapid Innovation Approach to B2B Commerce

Many CIOs of B2B companies find themselves in uncharted waters as their organizations are confronted with creating an online experience that customers desire. The necessary technology capabilities are unlike those they have traditionally built before. As a result, CIOs can be cautious about what types of solutions they choose to invest in, or how they …

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How a Diverse Workforce Impacts Your Organization – Featuring Gibson Smith

This past week, I had the opportunity to sit down with our Talent Acquisition Director, Gibson Smith, to discuss the value of having a team of talented, smart people in the workplace and what that means to the #WomenInTech movement.

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B2B eCommerce Strategy Summer Series – Where to Go and Why

Key takeaways Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Creating the vision of where to go and why is the first step in creating an effective strategy. Many strategic visions are created internally by senior leadership, without input from employees closest …

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Supermodel Turned…Developer?

You’ve seen her on the cover of Vogue and walking the runways of Paris fashion week, but have you seen her behind the computer screen writing HTML? Doubtful. Karlie Kloss, an American supermodel and now, entrepreneur, is a leader in the push for #WomenInTech and continues to prove that women are, and will continue to be, influential …

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Profiles of #WomenInTech – featuring Kelly Stickel

Kelly Stickel, founder and CEO of Remodista and Women Influence Chicago, is a fantastic example of #WomeninTech. Recently, I sat down with Kelly to chat about herself, her work, and her advice for young girls interested in a career in technology.    

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Introduction to B2B eCommerce Strategy Summer Series

Series overview Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Each week of the series will provide guidance for how B2B manufacturers and distributors can apply the Align2Elevate methodology to increase the likelihood of success for eCommerce. Examples of B2B manufacturers and …

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Barbie Isn’t Just Hair & Clothes – She’s Teaching Young Girls to Code!

“Be who you wanna be, B-A-R-B-I-E, Barbie girl.” – the iconic quote that has been admired by young girls for ages. Over the years, we have seen Barbie take on over 150 careers and has been breaking glass ceilings since she first went to the moon in the 1960s. Mattel has helped young girls imagine …

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