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Adobe has long been a global leader in content creation, analytics, marketing, and advertising, and this week it announced that it will be adding another tool to its toolbox.  Adobe said on Monday that it has definitively agreed to acquire market-leading commerce platform Magento Commerce for $1.68 billion. This acquisition will allow Adobe to gainRead more

March 18-21, 2018 The Venetian | Las Vegas ShopTalk is the world’s largest conference for retail and eCommerce innovation. Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations. The conference expects to host more than 7,500 attendeesRead more

Three Simple Ways to Make Your Brand Stand Out Given the number of CPG brands and retailers, consumers are in the driver’s seat when it comes to the shopping experience. With more competition and declining customer loyalty, brands are working harder than ever to differentiate their products and win over their customer base.Read more

Working with Avionos, Bear Naked Custom Granola, was recently awarded the “Customer Management Award” by Consumer Goods Technology. This award is presented to “the consumer goods firm that is best leveraging technology or business process change to manage customer relationships, trade promotions, marketing and/or consumer insights.” Avionos developed the first successful integration of IBM’s ChefRead more

2017 Black Friday and Holiday Shopping Trends Hit the Market Ahead of the Official Holiday Shopping Kick-Off It’s almost the greatest time of year but before we settle in for the holidays, we need to take time to honor the great American tradition that forces us up at insane hours of the morning after stuffing our facesRead more