The report breaks down consumers’ demand for streamlined experiences, convenience, simplicity in online and in-store purchases, all of which have been amplified during COVID-19. CHICAGO (PRWEB) JUNE 16, 2020 Today Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2C buyer report, “Who Wins Where: Lessons for Digital Brands and Traditional Retailers.”Read more

by Group Manager Amey Shivapurkar  Each year the line between traditional retailers and digitally native brands becomes exponentially blurred. Customers expect the same experience no matter where they shop (in-store or online) and companies that struggle to adapt to these shifting demands will ultimately fall behind. Our recent B2C Buyer Report looked at two typesRead more

Today’s business-to-consumer companies are divided into two distinct business models: digitally native or traditional retailers. Digitally native brands have built their company mainly if not solely through their online presence (like Casper or Warby Parker). Traditional retailers are brands that started as a brick-and-mortar store, but may have also created an online presence (like Kohl’sRead more

A typical week for many is a combination of work obligations, family and self-care, fitness schedules, meal prep, social events and of course shopping for whatever food or products are needed. Juggling all of those responsibilities can be a tough task. Unsurprisingly, the most important factor for positive shopping experiences is convenience. Whether your businessRead more

Having a loyal customer base is a key component of a successful and long-lasting brand. Customer acquisition is only a small piece of the puzzle. There are plenty of ways to build customer relationships and there is no single right path. Instead, brands should meet customers where they are in terms of wants and needsRead more

Consumer behavior has changed drastically since COVID-19 shook up supply chains and paused in-person shopping experiences. Most consumers have, or will, shift to digital shopping, as evidenced by massive surges in e-grocery since shelter-at-home orders were issued across the country. Consumers are looking for convenient, safe options for necessities – and they’re prioritizing brands that canRead more

Adobe has long been a global leader in content creation, analytics, marketing, and advertising, and this week it announced that it will be adding another tool to its toolbox.  Adobe said on Monday that it has definitively agreed to acquire market-leading commerce platform Magento Commerce for $1.68 billion. This acquisition will allow Adobe to gainRead more

March 18-21, 2018 The Venetian | Las Vegas ShopTalk is the world’s largest conference for retail and eCommerce innovation. Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations. The conference expects to host more than 7,500 attendeesRead more

Working with Avionos, Bear Naked Custom Granola was recently awarded the “Customer Management Award” by Consumer Goods Technology. This award is presented to “the consumer goods firm that is best leveraging technology or business process change to manage customer relationships, trade promotions, marketing and/or consumer insights.” Avionos developed the first successful integration of IBM’s ChefRead more

2017 Black Friday and Holiday Shopping Trends Hit the Market Ahead of the Official Holiday Shopping Kick-Off It’s almost the greatest time of year but before we settle in for the holidays, we need to take time to honor the great American tradition that forces us up at insane hours of the morning after stuffing our facesRead more