How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now – eMarketer
COVID-19 has certainly disrupted society both in how we interact with each other and how businesses and consumers communicate. Here’s what you should know.
Searching for information is one of the oldest and most common online activities. We forecast that more than 85% of US internet users, or 246.4 million people, will search online at least monthly in 2020.
Choosing the right technology partner is critical when you consider customer experience management. Further, the rising costs of software implementations like those with Digital Experience Platforms (DXPs) make it even more important to find the right tech partner.
“CPOs today are more focused on quality and the level of solid experience that can be built upon with vendors, rather than just focusing on where to save funds,” Dan Neiweem, co-founder and principal of digital commerce and marketing solutions provider Avionos, wrote CIO Dive an in email.