Category: B2B

US B2B Digital Advertising 2020 -eMarketer

While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.  How has the coronavirus pandemic affected US B2B digital advertising? When B2B marketers could no longer connect with buyers in person, digital ads had to work overtime …

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B2B Best Practices in a COVID-19 World – eMarketer

Pre-existing marketing plans were flipped to accommodate COVID-19 precautions. Here’s a roundup of the best B2B marketing practices embraced in early 2020.

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Two Simple B2B Site Updates to Increase Online Orders

This blog is based on our recent webinar, The Role of B2B Commerce in Today’s Uncertain Times.  The shift to online ordering has been expedited thanks to COVID-19, but buyers were already searching for eCommerce options before stay-at-home orders were issued. According to our 2020 B2B Buyer Report, 81% of B2B buyers would choose a …

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Internal Obstacles for ECommerce Implementation & How to Overcome Them

Keeping up with fast-paced customer demands is more important than ever. Digitally-savvy B2B buyers expect experiences that mirror those of the B2C purchasing path – simplified, personalized, and more than anything, digitally enabled. But the path to implementing an eCommerce solution for a B2B business can face internal roadblocks. How can B2B brands overcome these …

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Salesforce vs. Adobe: Which Is a Better Digital Transformation Investment? – The Motley Fool

Adobe and Salesforce possess a major market share of the tech industry. Here are the positive aspects of both.

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New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases Without Salespeople

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty CHICAGO (PRWEB) MARCH 24, 2020 Today Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves …

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Why B2Bers need to build stronger relationships – BizReport

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are buying more for their businesses online, B2B businesses may be facing tough times away.

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Prediction Series 2019: Interview with Scott Webb, CEO at Avionos – MarTech Series

For brands who haven’t leveraged Cloud platforms, they are having a harder time being agile and adapting to the quickly-changing needs of customers, says Avionos CEO Scott Webb.

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Salesforce acquisition of Tableau likely to bring changes – TechTarget

Since Salesforce’s Tableau acquisition, many have wondered what will happen to Tableau’s on-premises customers. Find out what industry experts have to say.

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How Brexit and the trade war force change in B2B payments

Brexit, the U.S.-China trade war, and warning signs of a recession are pressuring cross-border supply chains, accelerating the impetus to streamline payment processing for transactions that are still relatively large, recurring and paper-based.

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