As new digital channels emerge, so do new ways to shop. The latest trend? Social commerce. And its use has only grown during the pandemic.
The sales industry has had to evolve overtime to meet changes in customer preferences. Here’s what you should know to keep your sales team on their A-game.
Crain’s Notable Leaders in HR features individuals making waves in the Human Resources industry. We’re proud to have our very own CPO, Gibson Smith, honored this year.
A convenient shopping experience is on everyone’s wish list, but just how important is that convenience factor? More than you may think.
Ecommerce today looks very different from what it did last year and part of that is due to the change in where customers want to shop online. Here are a few stats to help you plan your 2021 strategy.
2020 has left many companies reconfiguring their shopping experiences both in-store and online especially during the holiday season. Here are some reasons why.
How and where people shop has evolved dramatically over the course of 2020. Do you know where today’s shoppers are making purchases?
COVID-19 has disrupted consumer behaviors, and subsequently marketing tactics and strategies. Digital was on the rise prior to 2020, but the global pandemic has brought it to the forefront of marketing
While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before. How has the coronavirus pandemic affected US B2B digital advertising? When B2B marketers could no longer connect with buyers in person, digital ads had to work overtime …