Category: Digital Transformation

Aligning Marketing and IT: Where to Start

Marketing and technology departments must work together to achieve business goals. Here are 3 easy ways to start aligning your teams.

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CIO Priorities for the New Era of Digital Transformation

The role of the CIO has shifted from technology implementation to business strategy. Here are their top three priorities.

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B2B Online 2022: Three Key Takeaways

Mary Schneeberger outlines three takeaways from here B2B Online track “Creating and Delivering Customer-Centric and Quality Experiences.”

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CMO Priorities for the New Era of Digital Marketing

How the role of the CMO has changed over time, their priorities, and up-and-coming marketing trends that CMOs should have on their radar.

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3 Core Competencies for Great B2B eCommerce

There are three core competencies impacting eCommerce success: order tracking, integrations, and up-to-date product information.

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Digital Transformation: What are the Top B2B eCommerce Trends in 2022?

With commerce lead Joe Harouni’s expertise, we’ve identified the top five emerging trends in B2B ecommerce for 2022.

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3 Steps to Effective Digital Transformation

Digital transformation practice lead Mousumi Behari’s three easy steps can help you transform your business to keep up with digital trends.

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Industry 4.0: Digital Transformation for Manufacturers

What is Industry 4.0, and what does it mean for manufacturers? Adapt to digital-first trends with insights from industry experts.

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Top 3 Digital Planning Pain Points for Manufacturers

How can manufacturers and distributors create an effective strategy to start their digital transformation? Our experts give tips and tricks.

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How to Roll Out B2B Experience Changes

To stand out and gain market share, B2B commerce experiences have to offer buyers what they need, when they need it, across every channel.

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