Category: Digital Marketing

How To Create A Good B2B Website

In today’s world, clunky digital experiences can be frustrating…and costly. In fact, 88% of B2B buyers would turn to a competitor’s website if their suppliers’ digital channels couldn’t keep up. Customers are demanding a stellar B2B digital experience which means companies can’t focus on only one element of the website. All aspects have to work …

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The Beginner’s Guide to Website Accessibility

In 2018 alone, over 2000 lawsuits related to ADA accessibility to the Web were filed, and this number is only increasing. Aside from running the risk of getting sued, businesses are risking isolating a substantial portion of the population from interacting with your business by developing inaccessible sites. Accessibility is essential, so let’s break it …

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A Beginner’s Guide to DAM

Digital asset management (DAM) is a company’s content sharing and storage system. It stores, shares, and organizes digital assets in a central location to ensure all departments, stakeholders and channels have constant access. Put simply, a DAM is a widely accessibly hub of company resources. These systems give users the ability to manage their brands, asset rights, …

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When to Upgrade Your DAM

Utilizing a digital asset management (DAM) system means working smarter, not harder, but an outdated DAM can become a huge obstacle in a team’s workflow. As an organization grows, so does the amount of asset creation, meaning it may be time to update you DAM. This can be overwhelming, but if you ask yourself these four questions, you will know exactly when to upgrade:  1. Is finding the …

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New Data Released by Avionos Reveals the Key to Consumers’ Hearts Lies in Fast Shipping (76%) and Streamlined Checkout (60%)

The report breaks down consumers’ demand for streamlined experiences, convenience, simplicity in online and in-store purchases, all of which have been amplified during COVID-19. CHICAGO (PRWEB) JUNE 16, 2020 Today Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2C buyer report, “Who Wins Where: Lessons for Digital Brands and Traditional Retailers.” …

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Drive New Revenue with Account Based Marketing

B2B marketing often falls into the trap of using generalized language to address as many prospects as possible. But generic, impersonalized messages can fall flat, dissuading prospects from moving forward with a sale. In order to drive B2B marketing success, organizations need to deliver the personalized messages that customers expect. Account-based marketing is key to driving …

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Four Common ABM Roadblocks and How to Overcome Them

Effectively leveraging account-based marketing can accelerate your pipeline, increase target account engagement, and drive new business. But business-to-business marketing and sales teams often encounter roadblocks along the way that can derail even the most well-planned strategies. Avoid the four most common ABM roadblocks with advice from integrated marketing and experience management director Mary Schneeberger.   Marketing and …

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Prioritize and Transform with the 3 R’s: React, Rally, Recharge

This article is based on Mary Koberstein’s recent coffee chat on Analytics-Driven Prioritization. It’s been over a month since stay at home orders were issued across the US to address the COVID-19 pandemic. With more data coming in across the country and the world on COVID-19 cases and the impact on the economy, we wanted …

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Avionos Women’s Leadership Network: Words of Wisdom

What are the first descriptors that come to mind when you think of someone working in technology? Perhaps super smart, geek, socially awkward, or… male. It’s okay — we know the stereotypes and yes, some of them are true. Plenty of us in technology like to “geek” out or may love to write rigid requirements …

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Employees Rank Avionos for Best Company Culture 2018

The ecommerce and integrated marketing design and implementation firm is recognized for happiest employees, best perks and best compensation. We’re proud to be recognized on Comparably’s Best Company Culture List 2018, and even more honored that the award is a result of direct employee feedback. At Avionos, we strive to do things differently. With a …

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