Category: Digital Marketing

Align Marketing and IT for Successful Health and Life Sciences Marketing

To better market healthcare companies, marketing and IT teams need to work together. Here’s how to make it happen.

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Aligning Marketing and IT: Where to Start

Marketing and technology departments must work together to achieve business goals. Here are 3 easy ways to start aligning your teams.

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B2B Online 2022: Three Key Takeaways

Mary Schneeberger outlines three takeaways from here B2B Online track “Creating and Delivering Customer-Centric and Quality Experiences.”

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CMO Priorities for the New Era of Digital Marketing

How the role of the CMO has changed over time, their priorities, and up-and-coming marketing trends that CMOs should have on their radar.

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Digital Marketing for Manufacturers: Best Practices

How manufacturers can use data analytics, segmentation, targeting and personalization for better digital marketing.

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Marketing for Manufacturers: 3 Strategies to Try Today

Implementing marketing strategies like personalization, ABM, and content marketing can increase engagement for B2B manufacturers.

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How To Create A Good B2B Website

In today’s world, clunky digital experiences can be frustrating…and costly. Here’s a step-by-step guide to building a great B2B website.

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The Beginner’s Guide to Website Accessibility

In 2018 alone, over 2000 lawsuits related to ADA accessibility to the Web were filed, and this number is only increasing. Aside from running the risk of getting sued, businesses are risking isolating a substantial portion of the population from interacting with your business by developing inaccessible sites. Accessibility is essential, so let’s break it …

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A Beginner’s Guide to DAM

Digital asset management (DAM) is a company’s content sharing and storage system. It stores, shares, and organizes digital assets in a central location to ensure all departments, stakeholders and channels have constant access. Put simply, a DAM is a widely accessibly hub of company resources. These systems give users the ability to manage their brands, asset rights, …

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When to Upgrade Your DAM

Utilizing a digital asset management (DAM) system means working smarter, not harder, but an outdated DAM can become a huge obstacle in a team’s workflow. As an organization grows, so does the amount of asset creation, meaning it may be time to update you DAM. This can be overwhelming, but if you ask yourself these four questions, you will know exactly when to upgrade:  1. Is finding the …

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