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Adobe has long been a global leader in content creation, analytics, marketing, and advertising, and this week it announced that it will be adding another tool to its toolbox.  Adobe said on Monday that it has definitively agreed to acquire market-leading commerce platform Magento Commerce for $1.68 billion. This acquisition will allow Adobe to gainRead more

When Salesforce acquired Demandware and launched Commerce Cloud in 2016, it was a statement on how integral digital commerce had become to the customer success platform. With Salesforce entering into a definitive agreement to acquire CloudCraze today, it is making a similar statement on the importance digital commerce will play in the success of B2BRead more

More and more organizations are adding eCommerce to their Customer Engagement channels. In fact, 89% of directors and executives at B2B organizations say that more than half of their revenue growth over the next five years will be attributed to their eCommerce program*. Fortune 500 and mid-market companies alike are feeling the pressure to respondRead more

Fifty years from now, when Amazon is selling real estate on the moon or shuttling Prime members around in flying cars, most people probably won’t remember that the world’s most valuable retail brand started out as a simple online bookseller. The tech giant has far surpassed its more humble beginnings, and not just in retail.Read more

Many CIOs of B2B companies find themselves in uncharted waters as their organizations are confronted with creating an online experience that customers desire. The necessary technology capabilities are unlike those they have traditionally built before. As a result, CIOs can be cautious about what types of solutions they choose to invest in, or how theyRead more

Three Simple Ways to Make Your Brand Stand Out Given the number of CPG brands and retailers, consumers are in the driver’s seat when it comes to the shopping experience. With more competition and declining customer loyalty, brands are working harder than ever to differentiate their products and win over their customer base.Read more

When looking to undertake efforts to upgrade or re-platform their eCommerce site, many companies identify the obvious risks like software or system integrators. But one area they often overlook is the risk that they themselves pose to the schedule and development costs. For example, many times the schedule is based on timely responses to theRead more

Key takeaways Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Creating the vision of where to go and why is the first step in creating an effective strategy. Many strategic visions are created internally by senior leadership, without input from employees closestRead more

Leading digital software and solutions providers join forces to supply retailers with agile experience driven commerce offerings CHICAGO – May 18, 2017 – Avionos, a digital solutions provider focused on delivering experiences for the connected consumer, has launched a partnership with commercetools, a leading cloud-based platform for next gezneration commerce. This strategic partnership will enable retailers, asRead more

With B2B buyers desiring richer digital experiences, eCommerce vendors need to evolve the product offerings to include capabilities that enable B2B sellers to deliver personalized, job-specific experiences for research, quoting, purchasing, payment, and account management. The Forrester WaveTM: B2B Commerce Suites Q1 2017 provides guidance from industry analysts for B2B enterprises seeking an eCommerce softwareRead more