By now, you’ve likely heard the term “headless commerce.” It’s a widely discussed, but often misunderstood buzzword in the world of ecommerce. Let’s break it down: What is headless commerce? Headless commerce decouples the frontend presentation of an ecommerce platform from the backend commerce functionality. This means products can be offered through a variety ofRead more

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, andRead more

No technology launch is ever “perfect.” Deadlines get changed, unforeseen problems arise and small details can get lost along the way. But one of the great things about launching a new portal is that those small problems are fixable. In fact, it happens all the time.   If you’re wary of starting the journey to B2B Commerce portal launch, here’sRead more

We often hear clients tell us their customers want it to be easier to do business with them online. Improving digital offerings is crucial- in our 2020 B2B Report, 88% of B2B buyers said they would turn to a competitor if their suppliers’ digital channels couldn’t keep up. Having the right platform and knowing how to use it effectively for yourRead more

It’s no secret that ecommerce use skyrocketed during the pandemic. In a time when the public was encouraged to stay home as much as possible and avoid human interaction, ecommerce seemed like the easiest and safest way to make purchases. The latest Digital Economy Index (DEI) from Adobe found that online spending totaled $77 billionRead more

The report breaks down consumers’ demand for streamlined experiences, convenience, simplicity in online and in-store purchases, all of which have been amplified during COVID-19. CHICAGO (PRWEB) JUNE 16, 2020 Today Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2C buyer report, “Who Wins Where: Lessons for Digital Brands and Traditional Retailers.”Read more

Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everydayRead more

Keeping up with fast-paced customer demands is more important than ever. Digitally-savvy B2B buyers expect experiences that mirror those of the B2C purchasing path – simplified, personalized, and more than anything, digitally enabled. But the path to implementing an eCommerce solution for a B2B business can face internal roadblocks. How can B2B brands overcome theseRead more

The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singularRead more

 In the current climate, a good user experience with good performance is paramount, since significantly more business is being conducted online. But as your business adds more images, data, customization, and business logic to your Commerce site, your site and its related communities may slow down.  So, let’s take a look at how we measureRead more