Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everydayRead more

Keeping up with fast-paced customer demands is more important than ever. Digitally-savvy B2B buyers expect experiences that mirror those of the B2C purchasing path – simplified, personalized, and more than anything, digitally enabled. But the path to implementing an eCommerce solution for a B2B business can face internal roadblocks. How can B2B brands overcome theseRead more

The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singularRead more

 In the current climate, a good user experience with good performance is paramount, since significantly more business is being conducted online. But as your business adds more images, data, customization, and business logic to your Commerce site, your site and its related communities may slow down.  So, let’s take a look at how we measureRead more

Adobe has long been a global leader in content creation, analytics, marketing, and advertising, and this week it announced that it will be adding another tool to its toolbox.  Adobe said on Monday that it has definitively agreed to acquire market-leading commerce platform Magento Commerce for $1.68 billion. This acquisition will allow Adobe to gainRead more

When Salesforce acquired Demandware and launched Commerce Cloud in 2016, it was a statement on how integral digital commerce had become to the customer success platform. With Salesforce entering into a definitive agreement to acquire CloudCraze today, it is making a similar statement on the importance digital commerce will play in the success of B2BRead more

More and more organizations are adding eCommerce to their Customer Engagement channels. In fact, 89% of directors and executives at B2B organizations say that more than half of their revenue growth over the next five years will be attributed to their eCommerce program*. Fortune 500 and mid-market companies alike are feeling the pressure to respondRead more

When looking to undertake efforts to upgrade or re-platform their eCommerce site, many companies identify the obvious risks like software or system integrators. But one area they often overlook is the risk that they themselves pose to the schedule and development costs. For example, many times the schedule is based on timely responses to theRead more

Key takeaways Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Creating the vision of where to go and why is the first step in creating an effective strategy. Many strategic visions are created internally by senior leadership, without input from employees closestRead more

Leading digital software and solutions providers join forces to supply retailers with agile experience driven commerce offerings CHICAGO – May 18, 2017 – Avionos, a digital solutions provider focused on delivering experiences for the connected consumer, has launched a partnership with commercetools, a leading cloud-based platform for next gezneration commerce. This strategic partnership will enable retailers, asRead more