by Group Manager Amey Shivapurkar  Each year the line between traditional retailers and digitally native brands becomes exponentially blurred. Customers expect the same experience no matter where they shop (in-store or online) and companies that struggle to adapt to these shifting demands will ultimately fall behind. Our recent B2C Buyer Report looked at two typesRead more

Today’s business-to-consumer companies are divided into two distinct business models: digitally native or traditional retailers. Digitally native brands have built their company mainly if not solely through their online presence (like Casper or Warby Parker). Traditional retailers are brands that started as a brick-and-mortar store, but may have also created an online presence (like Kohl’sRead more

A typical week for many is a combination of work obligations, family and self-care, fitness schedules, meal prep, social events and of course shopping for whatever food or products are needed. Juggling all of those responsibilities can be a tough task. Unsurprisingly, the most important factor for positive shopping experiences is convenience. Whether your businessRead more

Having a loyal customer base is a key component of a successful and long-lasting brand. Customer acquisition is only a small piece of the puzzle. There are plenty of ways to build customer relationships and there is no single right path. Instead, brands should meet customers where they are in terms of wants and needsRead more

Online shopping was already on the rise before the coronavirus pandemic, but during March and April this year, eCommerce soared. The sudden boom shook businesses, forcing them to reevaluate their digital shopping offerings. Digital shopping experiences extend beyond basic functionality. Retailers need to offer 5 Star Customer Experiences across the entire customer journey from theRead more

Establishing strong customer relationships is paramount to long-term success as a financial services institution. Customers want to trust their banks and financial advisors to handle their money, data and accounts responsibly. But COVID-19’s influence on the economy, stock market, and employment rates has put customers on edge. It’s up to financial services institutions to buildRead more

Digital commerce capabilities have never been more crucial for B2B business success. As companies around the world adapt to remote workforces for the foreseeable future, sales teams have had to quickly shift to new methods of selling and fulfillment. While 94% of B2B buyers say that B2B salespeople improve the purchasing process, 88% of buyersRead more

Over the past few months, our workforce has adapted to working fully online. We’ve held countless Zoom meetings and Town Halls, participated in charity events such as Gluttony for Good and kept our culture alive through interest-specific Teams channels and happy hours. For us, the transition came naturally as we’ve always had the option to work fromRead more

by Steve Kedroski, Group Manager at Avionos Like most of us during these strange and uncertain times, I’ve been finding myself on the couch much more than normal. One of my go-to TV shows is the longtime HGTV staple, Property Brothers. Recently, when watching an episode, it dawned on me how similar their day-to-day isRead more

Consumer behavior has changed drastically since COVID-19 shook up supply chains and paused in-person shopping experiences. Most consumers have, or will, shift to digital shopping, as evidenced by massive surges in e-grocery since shelter-at-home orders were issued across the country. Consumers are looking for convenient, safe options for necessities – and they’re prioritizing brands that canRead more