What You Missed from the Dreamforce 2021 Keynote Session
It’s that time of year again: Dreamforce 2021 is upon us, with its product announcements, new technology capabilities, and of course our favorite cartoon mascots. Keeping up with the packed schedule can be difficult, but don’t fret: if you missed the keynote, we’ve got you covered. Check out the highlights below. Salesforce+ Dreamforce was …
What Does It Mean to Be a Salesforce Digital 360 Partner?
Businesses have overcome many challenges in the last 18 months, but one of the biggest was finding new ways to connect with customers without in-person experiences. Salesforce is making it easier than ever to offer leading customer experiences through their Digital 360 offering. And as a certified Digital 360 Partner, we can confirm that it’s the …
Beginner’s Guide to Salesforce CPQ
Is your sales team slowed down by the many manual tasks they have to complete for each new quote? If your company isn’t using a CPQ, chances are the answer’s yes. In fact, it takes non-CPQ users 73% more time to produce a typical quote or proposal compared to those with a CPQ tool. Now’s …
Why Salesforce B2B Commerce for Parts and Aftermarket Parts
The U.S. automotive aftermarket is expected to reach a record value of nearly $450 billion in 2025. With the industry bouncing back after a slow wave at the start of the pandemic, being available for business has never been more important. And that starts with meeting customers where they are digitally. Buyers are willing to …
How To Develop a Content Strategy for a Website
Your customers’ preferences are changing quickly, and have been for quite some time. Gone are the days of formal business speak and minimal digital content. Customers crave a more casual business experience. In fact, 70% of people prefer to learn about a company through articles rather than advertisements. The solution: content marketing. And with 70% …
The Future of Work: What B2B Buyers Want Post-Pandemic
Gibson Smith, Chief People Officer at Avionos, recently sat down to discuss the near term and long term company/employee relationship as we continue to navigate through the pandemic. With around 30 employees returning to the Avionos office over the course of a week, in-office work life is starting to return to some form of normalcy. …
The Future is Hybrid: Workfront Prepares Teams for the Future
If you thought the future of B2B work was certain (like me and many others), we have been proved wrong. Again. Independent research in our annual 2021 B2B Report showed B2B businesses need to be ready for change, or they will risk getting left behind. As the conversation changes about the environment of our work, …
What Are The Advantages of B2B ECommerce?
Did you know B2B eCommerce sales are predicted to reach $1.8 trillion by 2023 in the U.S. alone? B2B businesses that haven’t yet adopted eCommerce stand to lose substantial market share if they don’t adapt to changing buyer preferences. In fact, our 2021 B2B buyer report found that 90% of buyers would turn to a …
Beginner’s Guide to Adobe Workfront
Unifying work across any boundaries, Adobe Workfront is a powerful tool for managing work. Whether you are designing new products, creating campaigns, or collaborating on digital content, Workfront is there to make sure your work is coordinated across your organization. Let’s dive into Adobe Workfront and see why it is the optimal work management service. …
What The End of Third Party Cookies Means For Marketers
The sunsetting of 3rd party cookies signals a major shift in the way B2B businesses gather and analyze customer data. In a recent study Adobe found fewer than 2 in 5 brands are ready for a cookieless future, showing that the majority of businesses are currently not prepared to reach customers after the third party …
