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The Beginner’s Guide to Customer Data Platforms

It won’t surprise marketers to hear that data-driven marketing is here to stay. Rapidly evolving technology has driven expectations for digital experiences higher for over a decade. But transforming disparate data points into meaningful insights can be difficult. Don’t rely on data that’s siloed, outdated, or single-channel. Connecting engagement data from multiple sources using customer …

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Q&A with an Acquia Grand Master

Avionos employees pride ourselves on living by our core values, one of which is Taking Informed Actions. Professional development and technical certifications are key in delivering outcomes for our clients regardless of industry or technology. And because Avionos is technology-agnostic, employees are encouraged to pursue deep expertise in the technology platforms that interest them most. …

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What Is an Acquia Grand Master?

Maybe you’re unsure which content management system is best for your enterprise needs. Or, maybe you’ve already settled on Drupal, but need help implementing and customizing your CMS framework. Or you’re passionate about Drupal’s capabilities and community, but are unsure how to deepen your understanding of the platform. Becoming certified as an Acquia Grand Master …

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Increasing Online Revenue by 50% with Digital 360

What Is Salesforce Digital 360? We all know the shift to digital accelerated drastically in 2020. Customers across B2B and B2C went from in-person transactions to making purchases almost exclusively from their living rooms. Businesses with robust digital commerce capabilities and data-driven marketing strategies had a tremendous opportunity to build long-term customer loyalty. Companies that …

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Overcoming Challenges to Chemical eCommerce

Chemical manufacturers are feeling the pressure. Fast-changing digital capabilities and evolving B2B buying options are quickly driving customer expectations higher. And for incumbents, the stakes are high. 70% of buyers reported they purchased more online for their business last year, and this number is growing as younger buyers gain purchasing power. Launching effective chemical e-commerce …

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