Chemical manufacturers are feeling the pressure. Fast-changing digital capabilities and evolving B2B buying options are quickly driving customer expectations higher. And for incumbents, the stakes are high. 70% of buyers reported they purchased more online for their business last year, and this number is growing as younger buyers gain purchasing power. Launching effective chemical e-commerceRead more

Convenience is the best way for brands to stand out from the crowd and capture additional market share during this holiday season.

In late September, Salesforce announced Digital 360, an innovation that promises to deepen customer relationships through seamless marketing, commerce, and online experiences. The Coronavirus pandemic has forced customers into embracing digital experiences at such a fast rate that organizations are racing to keep up. It’s no surprise that your customers are online more than everRead more

It’s no secret that this year has shaken up shopping habits. Ecommerce use has grown due to the lack of in-person shopping experiences and many found themselves purchasing from  new companies due to product shortages for essentials. This shift has sped up digital transformation at an unprecedented rate. With so many new and exciting opportunities, we think it’s time to reimagine what your digital strategy canRead more

Customers want to be excited by a brand’s digital experience. It’s a business’s responsibility to constantly innovate your customer relationship strategy to keep up with their expectations. This isn’t possible without giving your business’s marketing and sales teams the right resources to make customers happy. In other words, effective businesses enable their sales and service team to meet customer expectations (and by default, close more deals) by giving them the right tools to do so. Fortunately, we areRead more

In 2018 alone, over 2000 lawsuits related to ADA accessibility to the Web were filed, and this number is only increasing. Aside from running the risk of getting sued, businesses are risking isolating a substantial portion of the population from interacting with your business by developing inaccessible sites. Accessibility is essential, so let’s break itRead more

As more and more purchases are made online, eCommerce is the focal point of almost every industry. In fact, it’s estimated that by 2021, there will be 2.1 billion digital buyers worldwide. How can this be? Well, let’s define ecommerce. It is simply the purchasing of a good and/or service via the internet. That means every time youRead more

Can your business predict problems before they occur? Are you optimizing your website to meet customer demands, streamline information, and deliver 5 Star Customer Experiences? If so, then you’ve probably dabbled in experience management. If not, then you’ve come to the right place.  Defining experience management  Successful companies don’t react to problems as they happen, but rather use experience management toRead more

By Dan Green and VOICE The inception of fully remote and highly distributed workforces has given interpersonal relationships a new significance. The process of building relationships now looks drastically different than even a few months ago. Ask yourself, what is the first thing I do after meeting someone new? Is the answer asking for their twitterRead more

By now, you’ve likely heard the term “headless commerce.” It’s a widely discussed, but often misunderstood buzzword in the world of ecommerce. Let’s break it down: What is headless commerce? Headless commerce decouples the frontend presentation of an ecommerce platform from the backend commerce functionality. This means products can be offered through a variety ofRead more