Category: Blog

Industry 4.0: Digital Transformation for Manufacturers

Digital transformation is happening right now. Manufacturing is shifting from traditional marketing and commerce to a digital-first strategy. If companies don’t make changes, they will miss out on reaching their target audience, meeting buyers’ needs, and gaining current and future revenue. In fact, 90% of B2B buyers would turn to a competitor if a current …

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Top 3 New Features for Salesforce B2B Commerce Spring ’22 Release

At Avionos, we say that there are three certainties in life: death, taxes, and Salesforce release upgrades, but we only look forward to one of them. Each Salesforce release brings plenty of new features to the platform, but the Spring ’22 release doubles down on improvements to the B2B/B2B2C product for both storefront users and …

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Top 3 Digital Planning Pain Points for Manufacturers

The rapid shift to digital put pressure on B2B manufacturers not only to offer digital capabilities, but to optimize their online experiences to retain and grow their market share. But for manufacturers who are new to digital, creating a digital-first strategy can seem impossible. From identifying the right marketing channels to evaluating progress towards business …

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Everything You Need to Know About Upgrading to Adobe Commerce 2.4

Adobe announced earlier this year that Adobe Commerce 2.3 (formerly Magento 2.3) will be reaching its end of life in April 2022. With more people shopping online than ever before, you can’t afford to have a dysfunctional ecommerce portal. Let’s take a closer look at what this means, how to make sure your site remains …

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What You Missed From The Dreamforce 2021 Keynote Session

It’s that time of year again: Dreamforce 2021 is upon us, with its product announcements, new technology capabilities, and of course our favorite cartoon mascots. Keeping up with the packed schedule can be difficult, but don’t fret: if you missed the keynote, we’ve got you covered. Check out the highlights below.    Salesforce+ Dreamforce was …

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What Does It Mean to Be a Salesforce Digital 360 Partner?

Businesses have overcome many challenges in the last 18 months, but one of the biggest was finding new ways to connect with customers without in-person experiences. Salesforce is making it easier than ever to offer leading customer experiences through their Digital 360 offering. And as a certified Digital 360 Partner, we can confirm that it’s …

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Beginner’s Guide to Salesforce CPQ

Is your sales team slowed down by the many manual tasks they have to complete for each new quote? If your company isn’t using a CPQ, chances are the answer’s yes. In fact, it takes non-CPQ users 73% more time to produce a typical quote or proposal compared to those with a CPQ tool. Now’s …

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Why Salesforce B2B Commerce for Parts and Aftermarket Parts

The U.S. automotive aftermarket is expected to reach a record value of nearly $450 billion in 2025. With the industry bouncing back after a slow wave at the start of the pandemic, being available for business has never been more important. And that starts with meeting customers where they are digitally.  Buyers are willing to …

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How To Develop a Content Strategy for a Website

Your customers’ preferences are changing quickly, and have been for quite some time. Gone are the days of formal business speak and minimal  digital content. Customers crave a more casual business experience. In fact, 70% of people prefer to learn about a company through articles rather than advertisements. The solution: content marketing. And with 70% …

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The Future of Work: What B2B Buyers Want Post-Pandemic

Gibson Smith, Chief People Officer at Avionos, recently sat down to discuss the near term and long term company/employee relationship as we continue to navigate through the pandemic. With around 30 employees returning to the Avionos office over the course of a week, in office work life is starting to return to some form of …

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