With more businesses having an online presence than ever before, simply having a website doesn’t set you apart. In today’s world, consumers want a memorable experience. Our 2020 B2C Report revealed that 36% of consumers expect personalized product recommendations on the retailer’s website homepage. The need to deliver custom experiences grows greater each day.   The catch? “Personalization” isRead more

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, andRead more

No technology launch is ever “perfect.” Deadlines get changed, unforeseen problems arise and small details can get lost along the way. But one of the great things about launching a new portal is that those small problems are fixable. In fact, it happens all the time.   If you’re wary of starting the journey to B2B Commerce portal launch, here’sRead more

By Kevin Michie As I drove home in complete elation from finally passing the Salesforce CPQ Specialist Exam, I had a moment of clarity and a bit of concern as well. I was reflecting on everything I learned about Salesforce CPQ, but more specifically around product bundle configurations, the plethora of pricing and product rulesRead more

Digital commerce capabilities have never been more crucial for B2B business success. As companies around the world adapt to remote workforces for the foreseeable future, sales teams have had to quickly shift to new methods of selling and fulfillment. While 94% of B2B buyers say that B2B salespeople improve the purchasing process, 88% of buyersRead more