Category: B2B

How B2B Businesses Can Overcome Obstacles to Change

B2B businesses should be aware that during both uncertain times and “normal” times, change is constant. According to our annual 2021 B2B Buyer Report, 68% of buyers agree that B2B companies must become more comfortable with change to thrive in the post pandemic era. But the best path forward isn’t always clear, especially if peer or …

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B2B Suppliers Must Embrace Ongoing Change to Retain Top Talent

The Big Tech workplace landscape is shifting as pandemic restrictions are lifted. Employers are trying to decide where they fall on the remote and in-person work spectrum. Employees have transformed their lifestyle to meet remote work needs, with some having to balance taking care of family and loved ones, and others finding more productivity without …

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What Is Salesforce B2B2C?

You don’t need us to tell you 2020 threw a wrench in everyone’s plans. Companies that had long resisted the shift to digital were forced to switch to meet fast-changing buyer demands. Those who did, stand to see the rewards in their bottom line: 87% of B2B buyers would pay more for a supplier with …

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B2B Businesses Must Embrace Ongoing Change

As the pandemic has progressed and business begins to return to a new “normal,” our 2021 B2B Report shows  B2B businesses must be open to change to be successful. Buyers are becoming picky when it comes to selecting their preferred suppliers, and they’re looking for superior digital experiences in a post-pandemic world. In fact, 90% …

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Why Product Information Matters More Than Ever in 2021

With remote work and increased dependence on eCommerce platforms for B2B businesses to stay afloat during the pandemic, buyers became easily frustrated when digital experiences did not meet their expectations. Unintuitive navigation, barriers to checkout, and too few product details are just some of the problems buyers face. In the path to purchase, 59% of …

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Adtalem Uses Drupal and Salesforce to Transform Customer Experiences

Building B2B buying experiences that feel like B2C shopping isn’t easy. But businesses that fall behind run the risk of losing market share: 88% of B2B buyers said they’d turn to a competitor if their supplier’s digital channel couldn’t keep up with their needs. Another 81% said they’d choose a supplier with excellent eCommerce and …

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How to Roll Out B2B Experience Changes

It comes as no surprise that B2B buyers expect digital customer experiences to be seamless, easy, and convenient. But most B2B organizations aren’t delivering B2C buying capabilities, even though 81% of online buyers would choose a supplier with excellent eCommerce and customer portal capabilities even if the supplier’s product was moderately higher priced. The takeaway? …

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How Long Does It Take to Launch an Ecommerce Platform?

If you’re a B2B business and you don’t have an ecommerce platform, industry data shows your customers want one….yesterday. But unless you have a time machine, you’ll need to settle for a longer timeline. So, how long does it take to build an ecommerce platform? The answer depends on a number of factors specific to …

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The Beginner’s Guide to Personalization

With more businesses having an online presence than ever before, simply having a website doesn’t set you apart. In today’s world, consumers want a memorable experience. Our 2020 B2C Report revealed that 36% of consumers expect personalized product recommendations on the retailer’s website homepage. The need to deliver custom experiences grows greater each day.   The catch? “Personalization” is …

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The Benefits of a Personalized B2B Commerce Experience

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, and …

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