Category: B2B

Adtalem Uses Drupal and Salesforce to Transform Customer Experiences

Building B2B buying experiences that feel like B2C shopping isn’t easy. But businesses that fall behind run the risk of losing market share: 88% of B2B buyers said they’d turn to a competitor if their supplier’s digital channel couldn’t keep up with their needs. Another 81% said they’d choose a supplier with excellent eCommerce and …

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How to Roll Out B2B Experience Changes

It comes as no surprise that B2B buyers expect digital customer experiences to be seamless, easy, and convenient. But most B2B organizations aren’t delivering B2C buying capabilities, even though 81% of online buyers would choose a supplier with excellent eCommerce and customer portal capabilities even if the supplier’s product was moderately higher priced. The takeaway? …

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How Long Does It Take to Launch an Ecommerce Platform?

If you’re a B2B business and you don’t have an ecommerce platform, industry data shows your customers want one….yesterday. But unless you have a time machine, you’ll need to settle for a longer timeline. So, how long does it take to build an ecommerce platform? The answer depends on a number of factors specific to …

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The Beginner’s Guide to Personalization

With more businesses having an online presence than ever before, simply having a website doesn’t set you apart. In today’s world, consumers want a memorable experience. Our 2020 B2C Report revealed that 36% of consumers expect personalized product recommendations on the retailer’s website homepage. The need to deliver custom experiences grows greater each day.   The catch? “Personalization” is …

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The Benefits of a Personalized B2B Commerce Experience

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, and …

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What Happens After You Launch a B2B Commerce Portal?

No technology launch is ever “perfect.” Deadlines get changed, unforeseen problems arise and small details can get lost along the way. But one of the great things about launching a new portal is that those small problems are fixable. In fact, it happens all the time.   If you’re wary of starting the journey to B2B Commerce portal launch, here’s …

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What I hope for in the new world of Lightning Salesforce B2B

By Kevin Michie As I drove home in complete elation from finally passing the Salesforce CPQ Specialist Exam, I had a moment of clarity and a bit of concern as well. I was reflecting on everything I learned about Salesforce CPQ, but more specifically around product bundle configurations, the plethora of pricing and product rules …

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How eCommerce Solves B2B Buyer Pain Points

Digital commerce capabilities have never been more crucial for B2B business success. As companies around the world adapt to remote workforces for the foreseeable future, sales teams have had to quickly shift to new methods of selling and fulfillment. While 94% of B2B buyers say that B2B salespeople improve the purchasing process, 88% of buyers …

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