Category: B2B eCommerce Strategy Summer Series

Forrester Wave for B2B Commerce: Platforms that Make Buying Easier

Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everyday …

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Avionos Women’s Leadership Network: Words of Wisdom

What are the first descriptors that come to mind when you think of someone working in technology? Perhaps super smart, geek, socially awkward, or… male. It’s okay — we know the stereotypes and yes, some of them are true. Plenty of us in technology like to “geek” out or may love to write rigid requirements …

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Employees Rank Avionos for Best Company Culture 2018

The ecommerce and integrated marketing design and implementation firm is recognized for happiest employees, best perks and best compensation. We’re proud to be recognized on Comparably’s Best Company Culture List 2018, and even more honored that the award is a result of direct employee feedback. At Avionos, we strive to do things differently. With a …

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Avionos Releases New Data Revealing How Consumer Expectations Are Driving Retail Strategies

CHICAGO, April 23, 2018 – Avionos, a digital services and solutions provider focused on connected customer engagement, releases its newest data study, “The 2018 Consumer Expectations Report.” The report reveals how increased customer expectations are driving brands and retailers to transform their digital landscapes as a means to stay competitive.

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What does the Salesforce Acquisition of CloudCraze Mean for B2B Customers?

When Salesforce acquired Demandware and launched Commerce Cloud in 2016, it was a statement on how integral digital commerce had become to the customer success platform. With Salesforce entering into a definitive agreement to acquire CloudCraze today, it is making a similar statement on the importance digital commerce will play in the success of B2B …

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To Minimize Risk, Take a Rapid Innovation Approach to B2B Commerce

Many CIOs of B2B companies find themselves in uncharted waters as their organizations are confronted with creating an online experience that customers desire. The necessary technology capabilities are unlike those they have traditionally built before. As a result, CIOs can be cautious about what types of solutions they choose to invest in, or how they …

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B2B eCommerce Strategy Summer Series – Where to Go and Why

Key takeaways Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Creating the vision of where to go and why is the first step in creating an effective strategy. Many strategic visions are created internally by senior leadership, without input from employees closest …

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Introduction to B2B eCommerce Strategy Summer Series

Series overview Avionos uses a process-driven methodology named Align2Elevate to create practical eCommerce strategies aligned to growth outcomes for B2B manufacturers and distributors. Each week of the series will provide guidance for how B2B manufacturers and distributors can apply the Align2Elevate methodology to increase the likelihood of success for eCommerce. Examples of B2B manufacturers and …

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