DIRECT TO CONSUMER ECOMMERCE STRATEGY Brunswick, a market leader in the marine industry, was looking to potentially dive into the untapped space of direct-to-consumer boat sales. Having no close comparison and little experience in eCommerce, the Brunswick team partnered with Avionos for our expertise across eCommerce and digital strategy to help create a business case for ROI and model potential roadmap options. Read more
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DATA INTEGRATION LAYER DEFINE & DESIGN Northern Trust, a global leader in delivering innovative investment management, asset and fund administration, were facing challenges stemming from two legacy enterprise CRM systems including Salesforce and PeopleSoft. These disparate systems meant that offshore teams and brokers had to enter customer data twice into the separate systems – leaving the quality of updates and dataRead more
DIGITAL MARKETING WITH DYNAMIC FEATURES Garmin brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. The wearable tech company was in need of a better approach to its Adobe Experience Manager Assets (DAM) architecture as well as more effective Adobe Campaign workflows. The Garmin team was also looking for recommendations on data sovereignty issues and marketingRead more
EFFICIENT & AGILE ECOMMERCE PROCESSES ULTA needed help establishing an efficient and agile operation to drive value through the brand’s eCommerce channel and ease demands through seamless development and product management processes to support the eCommerce team. The ULTA eCommerce team struggled to roll out new features and remain competitive – their process consisted of several handoffs across resources and functional groups,Read more
GETTING ORGANIZED WITH DIGITAL ASSET MANAGEMENT Since 1856, Orvis has offered its customers distinctive clothing, high-end fly fishing, hunting and sporting goods. The company has an extensive asset library, with images dating back decades, that was scattered in multiple locations with no taxonomy. This disorganized approach to asset management led to long hours searching for files, useRead more
GLOBAL EXPERIENCE MANAGEMENT MODEL JLL’s three regional marketing teams were tasked with managing JLL.com and all of its microsites on a global scale. However, JLL’s content management system was very manual which resulted in long wait times for refreshing content and receiving enhanced functionality. As a result, the global sites deviated with inconsistent brand messagingRead more
EXPERIENCE & CAMPAIGN MANAGEMENT Wintrust Financial is a financial holding company offering community and commercial banking, wealth management, and mortgage services. Being a national bank brand name representing smaller community banks, Wintrust needed a way to manage their global brand while providing a consistent banking experience for their customers regardless of which community bank theyRead more
DIGITAL STRATEGY & VENDOR SELECTION Plantronics is a world-leading headset manufacturer and designer. As the company grew, they realized there was a lack of process, governance, and technological alignment between the IT and Digital Marketing teams. Plantronics was using more than 30 different tools and platforms to drive content systems and the team was inRead more