Adobe Summit has something to offer for every role in an organization – commerce, marketing, technology, you name it. This year’s will be especially interesting given Adobe’s 2018 acquisitions.
With the additions of Magento and Marketo, Avionos expects Summit to be even more action packed than ever, with a keen focus on how to drive ROI through those two platforms. Since Magento will still host its signature conference Imagine this year, the company will likely save any key product announcements for that event. However, we anticipate Magento’s core story at Summit to surround Experience Driven Commerce and how to drive results through the integrated platform.
Marketo’s Marketing Nation, on the other hand, is being combined with Adobe Summit, which leads us to expect to see a much tighter integration of consideration purchases and experience topics. It’s the first major event since the acquisition and will definitely be interesting, especially given they had to spread the conference over two resorts and a convention center. We look forward to hearing more on Adobe’s plans for product integrations and roadmaps. In our opinion, it makes sense to lead with Digital Asset Management.
We’re excited to deep dive into the Experience Platform and the creation of the Unified Marketing Profile. Come chat with us at Booth #885. Swing by to talk about what you want to get out of Summit or to share your NCAA tournament predictions. We are also sponsoring our own pop-a-shot tournament with Magento on Tuesday night with live music, beer and basketball at Rockhouse at the Venetian. RSVP to join here.
Adobe Summit proves to be a great experience, but we also know it can be overwhelming to select which talks to attend with over 200 sessions, labs, and other keynotes. Avionos Practice Leads reviewed the key sessions based on the objective of your trip to Summit and came up with a few recommendations:
FOR THE MARKETERS FOCUSED ON ENABLING MARKETO AND B2B MARKETING EFFORTS…
Tuesday:
1pm: S339 – Scaling the Mountain: Marketing Operations in Large Global Enterprises
2:30pm: S333 – Make the Most Out of You’re A/B Testing with Marketo
4pm: S342 – Game-changing Experiences: Inside the Enhanced Marketo Sky
5:30pm: S336 – Hyper-Personalization: Engage Buyers with a Next-Level Nurture Program – split your team to attend both S336 and S331
5:30pm: S331 – Tie Marketing to Revenue with Marketo*** don’t miss!
Wednesday:
8:30am: S332 – Deliver Innovative Customer Experiences with Marketo’s Partner Ecosystem
2pm: SS1 – Digital Transformation Advances in the High Tech Industry
2pm: S334 – Web Personalization and Content AI in the Real World
Thursday (Marketing Nation @ the Wynn):
9:30am: K301 – Marketing Nation @ Summit Keynote*** don’t miss!
1pm: W116 – Building an Attribution Engine with Bizible and Marketo
2:30pm: S620 – Digital Transformation and CXM: Best Practices for Success
3pm: W107 – Marketo-Fu Live: Marketo’s Life-Altering Revenue Cycle Models*** don’t miss!
3pm: W104 – Account-based Everything: Using Personalization to Scale Your ABM Programs – split your team to attend both W107 and W104
FOR THE MARKETER FOCUSED ON DELIVERING BUSINESS VALUE AND REVENUE ATTRIBUTION…
Tuesday:
1pm: S413 – Activating the Power of Unified Profile Data for Effective Personalization
4pm: S113 – Audience Activation Strategies in Media
5:30pm: S331 – Tie Marketing to Revenue with Marketo*** don’t miss!
5:30pm: S132 – A Clean, Mean, Actionable Data Machine: Four Pillars of Data Governance – split your team to attend both S331 and S132
Wednesday:
8:30am: S343 – Up-Level Your Attribution and Analytics to Power Growth*** don’t miss! – split your team to attend both S343 and S127
8:30am: S127 – Adobe Analytics and Adobe Target: Personalize with Precision
2pm: S945 – An Easier Way to Make Better Decisions with Better Data – split your team to attend both S945 and S109
2pm: S109 – Creating an Audience Center of Excellence
Thursday (Marketing Nation @ the Wynn):
9:30am: S931 – Delivering a High-Functioning, Strategic Analytics Team
12:30pm: L751 – Explore the New Adobe Analytics 2.0 APIs
1pm: W116 – Building an Attribution Engine with Bizible and Marketo
2pm: W101 – Analytics That Matter: The Right Report for Every Stage of the Funnel*** don’t miss!
2:30pm: S102 – Experience Data Management Platform is Here!
3pm: W107 – Marketo-Fu Live: Marketo’s Life-Altering Revenue Cycle Models*** don’t miss!
OTHER HONORABLE MENTIONS BY AVIONOS PRACTICE AREAS:
Commerce
S912 – Best Practices in Experience-Driven Commerce from Adobe & TiVo
S918 – Commerce & Content: How Coca-Cola Realizes the Promise of Branded Commerce
S914 – Future Directions in Commerce: Content Intelligence Leads the Way
S916 – Managing Global Omnichannel Commerce – Best Practices from HP
S913 – Meet Adobe’s New Commerce Solution – Magento Commerce Cloud
S917 – Nine Pillars of E-Commerce Success: Lessons from Rite Aid
S919 – Top Strategies to Retool Your B2B Commerce Experience in 2019
Experience Management
S205 – Adobe Experience Manager Sites: Top Innovations
S238 – A Hybrid Architecture Powers Omnichannel Content
S222 – Always Connect: Under Armour’s Key to Success with Adobe Experience Manager
S202 – Best Practices for Adobe Experience Manager for Omnichannel Experiences
S207 – Building Your Digital Foundation with Adobe Experience Manager Sites
S977 – Digital Trends in Automotive 2019 & How BMW Is Driving Customer Centricity
Integrated Marketing
S967 – Acquire, Keep, Grow: How Adobe Enables Buyers Across the Customer Lifecycle
S330 – Ten Things to Know about Marketo and B2B Marketing
Strategy and Governance
S951 – 3 Ways to Break Through the Silos Killing Your Marketing and Creative Teams
S217 – Albertsons’ Digital Transformation and the Customer Experience
Content Velocity
S234 – Accelerate the Creative Process Using Adobe Asset Link and Custom CC Panels
S210 – Adobe Experience Manager Assets: Top DAM Features
