Business enablement is the process of implementing technology-driven initiatives to allow for increased employee productivity. When approached correctly, business enablement will reduce obstacles in an employee’s workflow by eliminating time-intensive and repetitive administrative tasks.
In order to achieve an efficient, adaptive and transformative program, four key areas should be prioritized:
- Change impacts: Identifying where to improve your digital intelligence
Digital intelligence, or the effective use of data insights to drive informed business decisions, is the most important capability a business can develop. Data is ineffective if it is captured blindly. Only intentional analytics and long-term process optimizations will produce better customer interactions and grow the bottom line. However, indiscriminately implementing changes in pursuit of digital intelligence can be costly and unproductive. Companies must invest time to pinpoint their business objectives and understand their customers’ needs so they can come to understand the change impact made by implementing new processes and technology.
- Governance: The important of clean data and creating data standards
When determining how to increase digital maturity within your organization, clear data governance policies are key. Measurable success requires an interdepartmental commitment to data governance, as well as a constant reevaluation of practices and processes. Your business should maintain clear data in three areas: customer data (data about your target audience), product data (information provided on your website or in your store about the products you sell), and analytics (brings together customer and product data to understand how customers interact with your products).
- Organization: Organize your business to set a foundation for success
After better understanding the policies and processes needed to achieve your goal, you might find that your organization is not equipped to support these initiatives. In order to move forward, evaluate how teams are aligned and if responsibilities are being delegated to the right department. If you find that you need to add additional team members, clearly define their responsibilities and how they relate to existing roles before hiring. Defining accountability per business capability is the first step to restructuring your organization. This will enable employees to act as product owners, thus empowering them to further progress their own expertise.
- Training: Empower your people to work in the right way
When launching a new technology, every company has two customers of equal importance: its end customers and its employees. Investing in new technology without designating time for employee adoption leads to decreased ROI through wasted license spend and diminished productivity. As new processes and policies are put into place, it’s critical that internal teams understand how to use the tools and begin working in the new way as quickly and efficiently as possible.
When it comes to business enablement, there’s no one roadmap to follow, but evaluating those four areas is the best way start. In the midst of COVID-19, it’s more important than ever to reevaluate your digital strategy. For more information, read Avionos’s 2021 Digital Strategy Guide.