The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singular focus, and slow results, and then there’s our way. We prioritize outcomes like unlocking revenue, boosting operational efficiency, driving customer engagement, and transforming customer experiences.” We don’t lead with that anymore because it’s a given. Today more than ever, B2B businesses cannot and will not use technology that bogs them down, slows results, and makes their lives harder. Of course, we agree with Forrester. It’s why we primarily work with Adobe and Salesforce. We provide our clients with leading technology because it works.
- B2B businesses need easy, pain-free integration capabilities with real-time updates. Batch processing or manual refreshes are challenges of the past.
- B2B businesses demand the best solution for their vertical specific requirements. OMS, DAM, PIM, personalization, pricing tools – you name it. They do not want, nor do they have to accept, forcing square pegs in round holes. Providers have to give them the options – first or third-party.
- B2B businesses do not want painful upgrades that take a ton of time and resources. SaaS is the name of the game. Their businesses are changing at the speed of light and their platforms have to keep up.
- B2B buyers deserve a good user experience, just like consumers.