Can’t-Miss Marketing Sessions at Dreamforce

Marketers today face increasingly steep expectations from consumers, and the stakes have never been higher: when all else is equal between two brands, 78% of online consumers are more likely to make a purchase with the company that better personalizes their experiences. What’s more, 73% of online shoppers are likely to avoid brands and retailers after a single negative experience. With so many companies to choose from, customers don’t hesitate to move on when let down. Marketers need to move quickly and effectively to implement personalized campaigns at scale. Unsure how to execute effectively? Check out these key sessions at Dreamforce, selected by Integrated Marketing Practice Lead Mary Koberstein.

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