Avionos Adds Two Chief Executive Positions – COO and CPO – to Drive Growth, Meet Client Demand and Elevate Its People Strategy

Victoria Phillips joins as Chief Operating Officer, and Gibson Smith elevates to Chief People Officer – both bring deep experience preparing organizations for massive growth


Avionos, which designs and implements marketing and commerce technology, announces that Victoria Phillips joins the executive team to take its internal and client delivery operations to the next level. Her previous experience optimizing global agency operations through scaling stages enables her to drive Avionos’ expected growth quickly and strategically. 

Additionally, founder and principal Gibson Smith has also been raised to Chief People Officer. As CPO, Gibson will continue building out internal employee engagement and culture, while publicly advancing awareness of the unique career development model Avionos has built for its employees. This model is disrupting the consulting industry by breaking down silos to provide cross-domain, industry and technological experience for every employee.

Victoria joins most recently from ICF Next, where she served as managing partner and COO. Previously, she was with SapientRazorfish for 17 years, leading delivery and operations. Experienced in taking companies through multiple iterations of growth inflections, including growing one firm from 25 employees to more than 500 in Chicago, she joins Avionos with a playbook of best practices for scaling organizations steadily and organically.

“I am excited to join Avionos at this strategic point in time because client delivery excellence is a top priority for companies that are growing as fast as Avionos is. I’ve always been focused on making sure delivery happens and it happens well, which will be my primary focus initially,” says Victoria Phillips, COO of Avionos. “I love to be hands-on, directly impacting employees, clients and organizations. So much of the foundation for creating great experiences for our clients has been laid, and now I get to take that to the next level.”

On the heels of its recent expansion into Bogota, Colombia, Avionos is positioned to see record growth in 2020. Victoria’s addition to the leadership team is a key component to the company’s success and its clients’ results. For Avionos’ clients, Victoria will lead the team to ensure client delivery excellence across Adobe, Salesforce and other technology implementation partners. Internally, she will formalize the organizational structure, provide leaders the opportunity to grow and ensure Avionos remains one of the best places to work in Chicago and across the world.

Complementary to those goals, Gibson Smith’s strategic work since co-founding the company has fostered Avionos’ culture, inclusive environment and openness, setting the stage for attracting and retaining the talent that fuels Avionos’ client delivery success. He’s also been instrumental in building a multi-disciplinary career development model that is the first of its kind in the consulting industry.

“Since day one, I’ve worked closely with every employee to learn what they need to be happy and fulfilled in their careers. They’ve taught me that many of the important features of making a company a great place to work go beyond the financials and are much more human,” says Gibson Smith, CPO of Avionos. “More than doubling headcount year-over-year requires a keen focus on ensuring the amazing talent we’ve attracted is excited to come to work every day. We work hard to make sure our clients are happy, and my job is to make sure that our employees continue to love what they do.”

“These executive changes are validation that we’re positioned to continue disrupting traditional consulting models,” says Avionos CEO Scott Webb. “We have the formula for success, and that’s been proven every year since our founding. 2020 is going to be a huge year for us and the impressive work that we do for our clients. We have all the right people in the right places to absolutely make some noise in the industry.”

To learn more about the Avionos team, please visit https://www.avionos.com/meet-the-team/

Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, Sysco, JLL and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re ranked on the 2019 Inc. 5000 Fastest Growing Companieslist, Crain’s 2018 and 2019 Best Places to Work in Chicago lists, included on Comparably’s 2018 Best Company Culture List and certified as a Great Place to Work. Learn more at https://www.avionos.com.



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