​​Avionos Acquires Demand Gen Agency Integrous Marketing to Expand Its Marketing Innovation Offerings

As clients seek ways to attract and retain customers, Avionos seized the opportunity to better support its customer acquisition and loyalty offerings.


Avionos, a global digital partner to Fortune 500 companies, today announced its acquisition of Integrous Marketing, a digital marketing agency that specializes in bringing innovative demand generation and analytics solutions to its clients. Digital media management has been a growing area of demand for Avionos clients over the past several years, and Integrous will bolster Avionos’ offerings after spending 12 years building its complex and successful business focused on paid and earned media, B2B demand generation, measurement, and analytics, all areas that perfectly complement Avionos’ current digital marketing, content, and experience services.

Brands today face a challenging market of customers with limited attention spans and even less budget. They expect digital partners who drive results. Avionos has deep expertise providing excellent digital experiences for its clients’ customers and employees at every touchpoint. The company’s specialized Studios of experts provide everything from innovation strategy and solution delivery to performance optimization to deliver the results that brands need. They help them understand exactly what their customers want, how to build it right, and ways to do it better every day. Now, with Integrous’ complementary demand generation capabilities, Avionos will offer sophisticated paid and earned media programs to help clients acquire and nurture the right leads to create loyal, high-value customers that are positioned to grow and expand with their digital experiences.

“We have been unbelievably fortunate to have built a great agency over the past 12 years that delivers incredible results for some of the fastest-growing companies in the world,” said Josiah Sternfeld, Founder and CEO of Integrous Marketing. “As we started planning for our next phase of growth, we realized that technology platforms and web/app development expertise would be critical skills to pair with our demand generation and analytics capabilities to take advantage of the promise of artificial intelligence and platform-based automation that are revolutionizing digital marketing. Avionos possesses the precise mix of skills that we need to stay competitive and build the best agency for the future.”

Together, the companies will scale their client capabilities and solve a true need in the market. Both companies also offer employees a culture that is deeply aligned in terms of their values: ownership-level accountability, the ability to take informed actions, a forum to speak the truth, a joint goal of achieving unexpected outcomes, and an overall mission of winning together. They’ll drive new opportunities for clients, employees, and partners alike.

“We know the value that high-quality demand generation and complete measurement and analytics capabilities bring to our clients. It’s an incredibly difficult practice to build from scratch and what Josiah and his team have developed was exactly what we were looking for to deliver greater value to clients,” said Scott Webb, CEO of Avionos. “Bringing mature expertise into the organization allows us to begin offering this service immediately, while also enabling us to scale Integrous’ practice by cross-training our team members, who will benefit from their expertise.”

Integrous is headquartered in Austin, Texas. Avionos will retain the Austin office and welcome the Integrous employees into the Avionos family. Terms of the acquisition are undisclosed.
To learn more about Avionos’ expanded services, please go to www.avionos.com.

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