DIGITIZING B2B

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B2B businesses are feeling the pressure. Companies must adapt quickly to increasing customer demands and evolving buying options. Every interaction, purchase, and cart abandoned tells you what your customers want. We help you translate it.

INDUSTRY INNOVATION

BUSINESS TO BUSINESS CHALLENGES

CUSTOMER EXPECTATIONS

Overcoming rapid digital evolutions and keeping up with expectations external to the industry

REPOSITIONING

Refining roles to reimagine how salespeople can best help your customers

PRODUCT INFORMATION

Presenting key product information effectively to provide necessary information for purchase decisions

PRICING

Streamlining pricing management, including pricing fluctuation, surcharges, and regulations

employees working in an office at a computer

CUSTOMER-LED DISRUPTION

STRATEGIC INNOVATION FOR DRIVING REVENUE

Strategic B2B branding has become increasingly complex. 2020 proved just how important it is to have online resources for buyers. Companies falling behind in their digital efforts are leaving money on the table now and in the future. To maximize revenue, B2B businesses must:

Define their digital strengths – and where they need to improve
Develop a strategic roadmap that includes organizational readiness and change management
Identify which technology best aligns with business goals, and implement and integrate effectively
Understand their customers’ digital needs, including convenient ordering options, product content specificity, and always-accessible customer support

CASE STUDY

WHY AVIONOS

How We Can Help

Creating a brand book is a milestone, but it’s not an outcome. We help you create mature experience management methodology. Then we help you use it across touch points to optimize people, processes, and technology and create more memorable customer experiences.

Customer Experience: Understand how to best service your customer’s needs
Business Strategy: Align corporate strategy with proposed digital investments
Technology Evaluation: Develop a well-orchestrated future-state technology vision
Implementation: Deliver a successful solution rooted in KPIs
Managed Services: Launch quickly, update frequently, and scale as you grow your business without worrying about knowledge gaps or learning curves.

hexagon cut out of chemicals in a beaker

CLIENT INSIGHTS:

Nexeo Connects Sales and Marketing

Nexeo, a global leader in chemical and plastics distribution, had a three-year goal to double its customer base. In support of this goal, Nexeo sought to expand its digital marketing capabilities. After working with Avionos to implement Salesforce Marketing Cloud and optimize their existing Salesforce technology, they saw:

Increase in new MQLs

Open rates

Open rate for dormant customers

VIEW CASE STUDY

Avionos' leading experts have helped brands like Brenntag, Crestron, and Westlake overhaul their people, process, and technology to create 5 Star Customer Experiences. Work with industry thought leaders to achieve unexpected outcomes for your brand and your customers.

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