Strategic B2B branding has become increasingly complex. 2020 proved just how important it is to have online resources for buyers. Companies falling behind in their digital efforts are leaving money on the table now and in the future. To maximize revenue, B2B businesses must:
- Define their digital strengths – and where they need to improve
- Develop a strategic roadmap that includes organizational readiness and change management
- Identify which technology best aligns with business goals, and implement and integrate effectively
- Understand their customers’ digital needs, including convenient ordering options, product content specificity, and always-accessible customer support