B2B commerce has reached a tipping point. As the widespread availability of new technology solutions and capabilities pushes standards for unique B2B eCommerce interactions ever higher, suppliers need to prioritize digital innovation. It’s no longer enough to simply invest in technology. Success now hinges on how well you use your digital capabilities to anticipate changing customer needs and offer innovative experiences.
In this fireside chat, eCommerce experts at Avionos, Salesforce, Bloomreach, and Brenntag share their hands-on experience on how to succeed in B2B eCommerce. Learn why digital experience matters in the B2B space; how to improve customer commerce experiences online; what buying capabilities are most important to B2B buyers; and how to create innovative digital experiences in conservative industries.