CHICAGO, April 26, 2016 — Avionos, a digital solution company, has helped Bear Naked© Granola marry the best of the old world and the new world with their development of a new consumer facing website: BearNakedCustom.com. The site utilizes IBM’s Chef Watson to guide consumers in developing a personalized granola recipe, made with hand-packed, local-sourced ingredients, and CloudCraze to power the eCommerce engine. The website launched on April 18, 2016.
Avionos was challenged with the mission of providing consumers with a highly customizable granola product that would not impact Bear Naked’s existing retail channel business, and would draw new customers. The site’s intuitive GUI provides users with the option to create their own granola blend utilizing 50 different ingredients, collectively yielding 1000 combinations. Users pick a name and label art, save their mix, share it through social channels, and invite others to enjoy it. They’re provided with a complete nutrition label.
The eCommerce-enabled website will yield invaluable data on consumers, and popular combinations will be reviewed for inclusion in the company’s retail line. The combination of consumer taste input, coupled with suggestions from IBM’s Chef Watson, represents the next level of informed, crowd sourced data.
Avionos implemented CloudCraze, an eCommerce solution built natively on the Salesforce platform, to execute on the vision of BearNakedCustom.com. The website was constructed in just four months, at a fraction of the cost of traditional commerce solutions.
“CloudCraze is pleased to be the foundation of Bear Naked’s launch of their direct-to-consumer online business,” says Ray Grady, EVP at CloudCraze. “BearNakedCustom.com is proof that with CloudCraze, agile cloud commerce built on Salesforce, major brands can launch a new online channel at lightning speed.”
“Bear Naked provided Avionos with a great opportunity to demonstrate our ability to assemble the right suite of cloud based technologies and bring their product to market in a short period of time. We anticipate they’ll be receiving a return on their investment within months,” says Dan Neiweem, Principal at Avionos.
Link to full release below: