Unfortunately, since Adobe Summit is online only, we won’t be hosting the best happy hour at event anymore. But, you’re in luck! Let us know what you were hoping to get out of Summit – how you planned on using Adobe solutions to drive business outcomes or which product updates you are most interested in learning about – and we’ll walk you through what you need to know.
Plus, share your information and gain early pre-publication access to the 2020 B2B Buyer report, “Debunking the Death of the B2B Salesperson: The Rise of the Outcomes Model in B2B.”
KEY FINDINGS FROM THE 2020 B2B REPORT
- The role of B2B salespeople remains crucial. Almost all B2B buyers (94%) say salespeople generally improve their experience when making purchases.
- Seamless eCommerce is non-negotiable for B2B buyers. Eighty-eight percent of buyers would turn to a competitor if a current supplier’s digital channel could not keep up with their needs.
- Buyers don’t get the information they need online. On eCommerce sites, over half of B2B buyers report a lack of product information (52%) and difficulty comparing products and pricing (57%).
- Salespeople provide stability during economic uncertainty. Although 82% of B2B buyers are worried about a recession in 2020, 92% say salespeople will help them weather a downturn.