Rising players like Amazon Business and Google challenge the status quo for B2B eCommerce experiences, and suppliers’ dominance is in question. Today, suppliers are still the first touchpoint for B2B buyers, but standards for digital interactions with B2B eCommerce continue to rise, particularly with younger generations of buyers who are quickly gaining purchasing influence. Success now hinges on how well you use your digital capabilities to anticipate changing customer needs and offer relevant, innovative experiences.

In response to these evolving B2B buyer demands, Avionos developed the 5 Star Experience Model for Commerce. Like our previous model for consistent, mature experience management capabilities, the Model for Commerce provides a benchmark for your team to measure the maturity of its commerce capabilities.